The “THINK 100%” fitted was created by five time Grammy-award winning producer and Hip Hop Caucus Director of Arts and Culture Malik Yusef (Kanye West’s Late Registration, My Beautiful Dark Twisted Fantasy, The Life of Pablo), Hip Hop Caucus President and CEO Rev. Lennox Yearwood Jr, and actress, model and singer K.D. Aubert. All proceeds from the “THINK 100%” sales will fund the movement to get affordable, clean energy to 100% of people.
“Hip Hop Caucus and People’s Climate Music are proud to have partnered with the 100% Campaign and New Era, as we continue to work with communities, businesses, city and state officials nationwide to transition to 100% clean energy,” said Rev. Lennox Yearwood Jr., President and CEO of the Hip Hop Caucus. “This ‘THINK 100%’ cap visually represents Hip Hop Caucus values beyond 100% clean energy, we advocate for 100% equal rights and communities that are 100% free from violence and police brutality. This thinking cap is for 100% of people who give 100% to the movement, for a better, more sustainable future.”
Sarah Shanley Hope, Executive Director of the 100% Campaign, said, “We are so excited to work with Hip Hop Caucus on this hat that will keep making the world a better place on our minds - quite literally - at all times. We hope that people wearing and seeing the cap will be inspired to take action so that everyone can live in a healthy, safe, and sustainable community, especially those most harmed by pollution and violence.”
The cap design was unveiled at New Era Headquarters in Buffalo, at a launch party featuring performances from Yusef and acclaimed hip hop artist Biz Markie. For more information about the “THINK 100%” fitted, visit 100.org/shop.
Formed in 2004, the Hip Hop Caucus (HHC) is a non-profit, non-partisan organization that leverages Hip Hop culture to encourage young people to participate in the democratic process. Through a collaborative leadership network, HHC addresses core issues affecting underserved communities. HHC programs and campaigns support solution-driven community organizing led by today’s young leaders.
The 100% campaign wants everyone to have access to affordable, clean energy. To get there, the 100% campaign ignites human energy, clean energy and what's possible when the two come together. 100% is a campaign of The Solutions Project, a national nonprofit organization.