Chrysler today announced that they are now a proud sponsor and supporter of Sesame Street, a commitment that includes supporting the show on PBS and original digital content.
“Sesame Street has a powerful connection with families and this partnership allows the Chrysler brand to support their work around the world,” said Tim Kuniskis, Head of Passenger Cars, Dodge, SRT, Chrysler and FIAT, FCA North America. “As a trusted family brand, we were looking for a like-minded partner who possessed a thoughtful and engaging approach. With our all-new Chrysler Pacifica minivan, we wanted to help educate parents about its unprecedented 115 safety, security and technology innovations – and who better than Sesame Street, which has been reaching and educating families for almost 50 years.”
“Partnering with Chrysler will help us extend our reach in new and creative ways, and support Sesame Workshop's nonprofit mission to help kids grow smarter, stronger, and kinder," said Steve Youngwood, Chief Operating Officer of Sesame Workshop. “We’re thrilled to work with a brand that stands for a deep commitment to families and children.”
In addition to sponsoring the show on PBS, Chrysler is creating a multimedia campaign that will pair Sesame characters and the Chrysler Pacifica and Chrysler Pacifica Hybrid in ten co-branded videos for parents that will launch on Monday, July 17, across the brand’s digital and social channels, including Facebook, Twitter and Instagram. The first four videos, which can be viewed now on Chrysler’s YouTube channel, take viewers on an unexpected ride as the Muppets play “Listen, Drive, Surprise!,” a new game show hosted by Guy Smiley.
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