Wednesday, July 12, 2017

Website Spotlight: Upstep

Upstep (, founded by Israeli entrepreneurs, is launching a comprehensive online service to buy custom made orthotics designed by world-class podiatrists. Prices represent 35%-50% savings over the direct purchase from podiatrists.

Upstep's service enables the customer to order online and receive the footprint kit at home. The customer then follows the simple instructions to make a foot imprint and send it back to the company. Upstep uses 3D technology to scan the footprint. The orthotics are custom designed based on each customer’s specific requirements. The technology also offers a platform that takes various work or athletic factors in order to meet the individual customer’s needs.

The state of the art orthotics are produced using sophisticated methods and innovative materials and delivered directly to the customer’s home. As part of Upstep’s holistic approach, customers also receive a detailed series of personalized exercises to help improve the health of their feet.

Each footprint that Upstep scans is saved in the company’s computerized database, enabling customers to order additional orthotics for up to five years. Upstep is a one stop online service with a logistics center in New Jersey and deliveries handled by FedEx.

Customer satisfaction is utmost in the company’s strategy. Upstep’s policy is to adjust orthotics if the customer is not satisfied or fully refund the payment within 60 days of the date of purchase.

Prices for standard orthotics in the United States using the Upstep website range from $189 to $239, 35%-50% less than the $300-$500 cost of orthopedic orthotics purchased at a podiatrist’s clinic.

Upstep custom orthotics are made to deal with common types of foot pain, such as heel pain and arch pain, as well as medical conditions like flat feet, plantar fasciitis, achilles tendinopathy,  metatarsalgia, heel spurs and Posterior Tibial Tendonitis. The company currently has two product categories: one for everyday use and the other designed for a wide range of sports. Upstep Sport orthotics are adapted to various sports based on studies and extensive experience. The range includes running, jogging, hiking, fitness walking, cycling, golf, basketball, football, soccer, aerobics, tennis and fitness training at the gym. Specific elements are inserted into each Sport custom orthotic design, while at the same time maintaining the comfort level and customization platform.

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