Saturday, November 4, 2017

Caring Causes: Inégal Necklaces and Scoliosis Research and Support

Inégal necklaces are a collaboration between ​Supermodel Martha Hunt and PLUMA.  100% of the profits from the collection will go to two of Martha's favorite charities, a perfect fit for the giving spirit of the season.  As a Scoliosis survivor herself, Martha has chosen The Scoliosis Research Society, which supports the advancement in the research and treatment of the disease, and Curvy Girls Scoliosis Foundation, a network of support groups for girls who suffer from Scoliosis, to benefit from the collection.

The Caroline​ necklaces from ​the Inégal collection are available online at  LUISAVIAROMA -

The complete Inégal collection is available online on the PLUMA website -

About Martha Hunt

Raised in North Carolina, Martha moved to New York City to pursue a full-time modeling career in 2007. She has worked with many high-end brands and designers, and has been featured in top-tier magazines such as Vogue, Harper's Bazaar and Glamour.  Martha has the distinction of being a Victoria's Secret Angel since 2015. 

Martha dealt with Scoliosis from the ages of 14-18 and finally had a spinal fusion at age 18.  It is a physical and emotional burden during adolescent years Martha felt lonely and insecure throughout the process and being able to relate to the thousands of people that undergo treatment for the condition, she’s passionate about spreading awareness. The need to bring awareness combined with how much research has evolved and needs to improve sparked her interest in becoming an advocate. 

She visited Capitol Hill during the last two years, on behalf of The Scoliosis Research Society, asking Congress for more funding for all orthopedic research, through the National Institutes for Health (NIH).   

About PLUMA and Creative Director Brendan Cannon

Brendan Cannon is the Creative Director of PLUMA, a collection of chic and elegant accessories produced in Italy by some of the premier luxury artisans in the world. 

Cannon’s designs reflect the multifaceted lives and sophistication of women who covet and wear luxury accessories. The precise combinations of luxurious elements like brass with molded resin, high-grade leather, and enamel give an elegant sensuality, allowing the jewelry to become a wardrobe staple.

PLUMA debuted as a capsule collection that was shown alongside designer Jason Wu’s Pre-Fall 2013 collection. The ‘Oro’ suite, collaboration between Cannon and Wu, featured the brand’s signature gold links, brass, black enamel and molded resin. PLUMA officially launched with a full collection for the Spring 2014 season. PLUMA has attracted the attention of celebrities including Gwyneth Paltrow, Julia Robert, Vanessa Hudgens, Halle Berry, Jennifer Lopez, Sharon Stone, Kate Beckinsale, Lily Collins, Jessica Paré and Julianne Hough, among others. 

About The Scoliosis Research Society
The Scoliosis Research Society is a non-profit, professional organization, made up of physicians and allied health personnel. Our primary focus is on providing continuing medical education for health care professionals and on funding/supporting research in spinal deformities. Founded in 1966, SRS has gained recognition as the world's premier spine deformity society. Please visit for further information.

About Curvy Girl Scoliosis Foundation

Curvy Girls is a network of peer-led support groups that reduce the emotional impact of scoliosis by empowering girls through mutual support and acceptance to become leaders, make healthy lifestyle choices, improve self-esteem while giving back to the Curvy Girls community. The organization was founded by Leah Stoltz when she was 13 years old on Long Island, NY and now there are about 90 chapters in 13 countries, all led by girls with scoliosis between the ages of 11-22. Learn more at

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