Why do you shave?

Isn’t hopping into bed with clean sheets and a fresh shave the best feeling?

In a recent survey BIC^® Soleil^® razors found that 88% of women shave for themselves, not anyone else. 

So why do you shave? Comfy sweatpants, clean sheets, a tough work out?  After shaving, women feel comfortable (69%), confident (52%), and polished (46%).

Curious how you compare? Check these stats for more.

• 88% of women shave for themselves more than anyone else 
• Millennial women (93%) are the most likely to shave for themselves, but their older Gen X (88%) and Boomer (84%) counterparts aren’t far behind. 
• More than three in five (61%) women say shaving makes them feel clean, while 42% note it’s part of their daily grooming routine.
• Millennials are the most likely to shave for comfort as more than two in five (43%) shave to avoid discomfort. 
• Millennials (41%) are also more likely to shave because it makes certain clothing more comfortable.
• After shaving, women feel comfortable (69%), confident (52%), and polished (46%).
• Women who indicated that they shaved for themselves reported even more satisfaction after shaving than those who didn’t: they feel more comfortable (71% vs 48%), confident (54% v 42%) and polished (47% v 34%). 

METHODOLOGY:

The BIC® Soleil® Razor Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. women, ages 18+ between July 16 and July 23, 2018, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of U.S. women, ages 18+. 

• The BIC® Soleil® Balance® razors are an affordable 2-in-1 razor that allows you to skip the hassle of shaving cream, with five flexible blades and moisture bars with shea butter for silky smooth closeness.
• MSRP: $5.99 for 2
• Available at mass retailers