Every time we brush our teeth, we ingest a small amount of the toothpaste, even though we spit most of it out. The creators of vitaminpaste want to utilize that act of tooth brushing to help kids (or adults) get an extra dose of essential vitamins.
I had a chance to try out the kids version in bubble gum flavor. Each time kids brush, if used as directed, they'll get about half of vitamins D, E, B3, B5, and B6. the toothpaste has a decent bubble gum taste (I'm used to mint and so are my kids, but they don't have a problem with a different flavor. Like all toothpastes, it fights tooth decay and plaque. It's also fluoride-free, for parents who are concerned about fluoride overuse. It contains no SLS and is safe to swallow - so it's a good option for young brushers.
You are supposed to use a larger amount than other toothpastes - instead of minimizing ingestion with a small amount, a large amount helps provide more vitamin absorption, so that does take a little bit of getting used to. You can find Vitaminpaste at their website, or at a variety of retailers including Bed Bath & Beyond.
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