Sweepstakes: High Road Craft Brands Big Game Weekend Sundae

Now that High Road Craft Brands, Inc. craft frozen desserts includes the recently acquired Ciao Bella Gelato, the company is taking their chef-inspired-and-made flavors on the road with retail promotions, events, and product give-away contests.

First stop is Shaq’s Fun House Big Game Weekend event where Atlanta’s number one ice cream company plans on serving up a tasty touchdown with free scoops-and-sips including; Caramel Apple Sundae, Bourbon Burnt Sugar Creme Brulee, and a Gin & Juice Sorbet cocktail. Ice Cream and sports fans who can’t get to Shaq’s Fun House event on February 1^st to enjoy the winning frozen dessert have a chance to enter High Road Craft Brands, Inc.'s Big Game Weekend Sundae product give-away contest andmake them at home for their own Big Game party (spirits not included).

Grand Prize includes: (4) Pints of Caramel Apple Ice Cream, (4) Pints of Gin & Juice Sorbet, (1) Pint of Brown Butter Caramel, (2) Bags of @GoPoplore, as well as Cups, Spoons and Napkins. The contest is fun and easy. People can learn the rules [what to tag, regram, follow, and other] at High Road Craft Brands, Inc.'s Instagram account @highroadcraft. Contest ends January 28, prizes awarded February 1^st.

Beginning in late March, High Road Craft Brands, Inc. will promote their fifteen pints, seven Cookie Sandwich SKUs, as well as well as an innovation to the novelties category (to be announced). The new Cookie Sandwich SKUs being introduced are; Sugar Cookies with Red Berry Ice Cream, Brown Butter Cookies with Bourbon Burnt Sugar Ice Cream, Dark Chocolate Cookies with Mint Ice Cream, Oatmeal Cookies with Cinnamon Ice Cream, and Hazelnut Cookies with Espresso Ice Cream. 

As Chef Schroeder points out: “With our acquisition of Ciao Bella, we've found the perfect complement to the High Road Craft brand, helping to make us a broader player in the craft ice cream, gelato, sorbet, and novelty categories. We're going back to focusing on the types of flavors that put our company on the map like Blueberry Ricotta, Matcha Coconut, and Caramel Pecan.” With the same uncompromising dedication to quality that High Road Craft Brands, Inc. is known for, the Schroeder’s plan on returning the Ciao Bella brand to its origins with classic, high-end (yet playful) Italian-inspired flavors, such as Fior di Latte, Hazelnut, Espresso Gelato, and Pear & Peppercorn sorbetto, all packed in revamped sophisticated paper pints.