This spring, b.tempt’d, part of the Wacoal family, will kick off the launch of its new Future Foundation collection with the Buy a Bra, Give a Bra campaign. Through a partnership with Delivering Good, b.tempt’d will donate thousands of new bras to women impacted by poverty and tragedy. For every Future Foundation bra purchased online and in stores between March 1st and April 20th, 2019, b.tempt’d will donate one bra to Delivering Good. The partnership highlights two core characteristics of the b.tempt’d brand: empowering women and providing comfortable bras with impeccable fit and design.
The Future Foundation collection is designed for the modern woman looking for bra options to help simplify her life. The collection includes a wire free T-shirt bra and an underwire T-shirt bra, both with J-hook on back strap that allows for racerback option, as well as a wire free balconette. Each style has smooth pillow soft cups, ultra soft fabric and is perfect for everyday wear.
Delivering Good is a (501) (c)(3) nonprofit organization that works directly with more than 1,000 community partners annually to deliver new merchandise to people who have been impacted by poverty and disaster worldwide. Up to 6,500 bras will be distributed through a network of approved Delivering Good agency partners in several US cities.
To learn more about the Future Foundation collection and the Buy a Bra, Give a Bra campaign in partnership with Delivering Good visit https://btemptd.wacoal-
About b.tempt’d
As part of the Wacoal family, b.tempt'd was established in 2009 to provide comfortable bras with impeccable fit and design, and to empower women. Every collection is developed at the exclusive b.tempt’d Designlab, in the heart of New York City. Fit comes first: every bra is fitted on real women, by real women, for real life. The team is constantly trend watching, dreaming up fresh styles that sync with the fashions and lifestyle needs of its customers. b.tempt’d aims to empower, every single day, by creating pieces that are clever and captivating. Follow b.tempt’d on social for the latest updates: Facebook @btemptd Instagram @btemptdbras.
About Delivering Good
Delivering Good, Inc. is a nonprofit, connecting millions of kids, adults and families facing poverty and disaster with new donations from the fashion, home and children’s industries. Since 1985, Delivering Good has distributed over $1.8 billion of donated product through its network of community partners.
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