The content marketing world has been shaken by the surge of videos circulating on the web. Long gone are the days of regular blog posts with boring old text and images— video is the new kid on the block and it’s planning to stay.
Youtube which began in 2005 with only a few dozen videos has since grown into one of the largest search engines in the world. This famous video platform brings in over 30 million users and 5 billion videos are watched every day.
Due to its growing popularity, social media platforms such as Facebook, Snapchat, and even Instagram have decided to jump on the bandwagon. Instagram introduced video sharing on their platform and recently, long-form video content on their IGTV extension.
Along with their popularity are their perks which makes people prefer this type of content over any other types. More and more businesses are investing in video marketing. According to a study in 2019, the number of companies that use video as a marketing tool reached 87% which is a significant increase from 63% and 81% in 2017 and 2018 respectively.
So, other than their continuous popularity and growth, why else are people opting for these moving images over any other content? We listed a couple of reasons below:
Visuals Trump All
If you asked someone to choose between a picture and a block of text, there’s a high possibility they would choose the more visually appealing option. The truth is, we’re all visual creatures and we crave imagery.
Our brain remembers 95% of the information we see on video and only 10% of what we read which shows that videos are easily digestible and much more easier to understand than text. Other than that, videos are also engaging which means your audience is more likely to pay attention to a video than text.
SEO Friendly
Video can boost your SEO like nothing else. Google loves these moving images so much that its algorithms prioritize websites with video content. According to research, including a video on your page drives a 157% increase in organic traffic from SERPs.
Other than that, a video can also reduce your bounce rates. People spend over twice as long on a page with video than without. Also, videos are easy to share. They get the point across in a simple format, making them easily shareable.
Video Marketing Tools
Making a video isn’t as simple as it sounds. Everyone knows the effort and equipment it takes and not to mention, the pricy budget. However, it doesn’t mean that you can’t start making videos if you don’t have the right equipment or sufficient budget.
The folks at Breadnbeyond decided to scour the web and compile a list of 100+ tools for video marketing. Don’t let the title intimidate you— the page has a filter which allows you to sift through the tools without going through the whole list.
The list contains all kinds of tools for video marketing such as:
- DIY Animation Tools
- Video Marketing Platforms
- Live Streaming Platforms
- Video Editing Tools
- Interactive Videos
- Sound Effects Library
- Stock Video Library
- Sound Recording Tools
- Scriptwriting Utilities
For the complete list, check out the page at Breadnbeyond here!
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