Wednesday, October 9, 2019

Money Makers: Measuring Digital Marketing Success - Metrics You Should Know

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Informing the general public about the products or services your business offers is no easy task. Utilizing the power of digital marketing is a great way to expose your brand to consumers all over the world.

Business owners in the United States typically spend 8 percent of their annual gross revenue on marketing. One of the main goals you should have in regards to your marketing is ensuring your money is being well spent. Adequately monitoring the various marketing campaigns you are engaged in can help you figure out whether they are worth what is being invested.

The following are some of the most important metrics you need to monitor when attempting to measure digital marketing success.

Monitoring Your Conversion Rate
Are you curious about how many people are following the instructions given to them in the calls to action on your website? If so, then closely monitoring your conversion rate is essential. Often times, business owners will use calls to action to encourage a customer to contact them, sign up for their newsletter or even buy a particular product or service.

In these calls to action, you need to have a link to other parts of your website embedded in anchor text. If you are unable to come up with this anchor text, Linkio has a great section on their site that can help you.

Monitoring your conversion rates can help you figure out how many website visitors are being turned into actual customers. If this metric is particularly low, your main goal needs to be increasing conversions. Doing things like developing landing pages or relevant content can help you accomplish this goal.

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What is Your Website’s Bounce Rate?
Having a functional and appealing website is important for any business. Ideally, you want visitors to your website to view all of the content on your pages. If you want to see if this is happening, then you need to start monitoring bounce rate metrics.

The higher the bounce rate percentage is, the harder you will have to work to catch and hold the attention of visitors. One of the best ways to do this is by putting videos on your homepage or providing consumers with social proof. If you can establish instant trust with a visitor by showing them positive reviews, it will be much easier to get them to stick around for a while.

One of the main things you need to look at when dealing with high bounce rates is the written content on your website. If this content is bland or filled with errors, it may scare potential customers away due to the lack of engagement.
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The Return on Your Investment
Assessing how well a particular content marketing campaign is performing is essential when trying to cut out wasteful spending. Looking at how many quality sales leads are being generated from a particular marketing method is a good idea. By doing this, you can clearly see whether or not the marketing method in question is worth the money you are investing.

Seeking Out Professional Help is a Must
Instead of trying to handle the creation and monitoring of various marketing campaigns alone, you need to seek out the help of professionals. A digital marketing agency will have no problem helping you perfect your marketing strategies.

Ashley is an award-winning writer who discovered her passion for providing creative solutions for building brands online. Since her first high school award in Creative Writing, she continues to deliver awesome content through various niches.

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