As a company led by parents, Priority Bicycles is proud to launch its new Pedal Together giveback program to support school funding, parent teacher organizations, and qualifying school community groups. Priority is extending a 5% discount to parents purchasing new kid’s bike models and donating an additional 10% of qualifying sales to participating local school organizations.
During a time of school closures and shifting student schedules, parent teacher organizations and schools are in need of support now more than ever. “Since schools can’t host their regular fundraisers as planned, we all need to get creative with how we support students, families, and school staff, and this is one way that we as a company can help,” says David Weiner, CEO and co-founder of Priority Bicycles. “And it’s a win-win program – kids get active, parents get a discount, and we donate a portion of proceeds to your schools fundraising organization.”
The brand has a dedicated micro-site that allows participants to sign up their local school(s) in one simple step. Upon confirmation, Priority provides a unique shopping code to be shared among the community for 5% off the purchase of any Start 16, Start 20, or Start 24 bicycle. Each purchase automatically awards the school a 10% donation to fund student body needs.
Focused on community supported products and services, Priority Bicycles is excited to roll out Pedal Together to encourage family activities, and plans to maintain the giveback program through the 2020/21 school year.
About Priority Bicycles
Priority Bicycles is an independent New York-based company dedicated to making cycling simple for recreational riders by offering bicycles that are easy to buy, easy to ride, and free of routine maintenance. Founded by industry veteran and former software CEO David Weiner, Priority launched as a socially funded company on Kickstarter in 2014, raising $550,000 in 30-days and selling over 1,200 bicycles. Since the launch, Priority has expanded to global delivery, established fleet partnerships with premiere hotels and resorts, and been featured in top publications across the globe, including receiving Inc. Magazine’s “Best In Class” design award. With a consumer-direct business model that allows the company to offer their products at a fraction of traditional retailers’ costs, Priority Bicycles features models for adults and children, and a collection of riding accessories. For more information, visit prioritybicycles.com. Follow Priority Bicycles: @RidePriority on Facebook, @ridepriority on Twitter, @ridepriority on Instagram.
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