The COVID-19 pandemic continues to cause pains for the nation's brick-and-mortar locations. A new study from Zenreach, the walk-through marketing giant, shows that while some areas of the country are seeing a glimmer of hope, others are struggling through the recovery.
Zenreach found that foot traffic to the nation's retail and other locations has remained steady throughout most of the pandemic, though it is at roughly half the pre-pandemic levels.
Several states are leading the country in increases in foot traffic over the two weeks preceding Oct. 30, including:
- Oklahoma: +4.6%
- Georgia: +4.4%
- North Carolina: 4.3%
- New Jersey: +2.7%
- Utah: +2.7%
However, these five states lead the nation in decrease over the same time frame:
- Wisconsin: -6.4%
- Colorado: -6.3%
- Illinois: -6.3%
- Maryland: -4.2%
- Connecticut: -4.2%
Some individual industries are seeing increases and decreases nationwide as well. Sports centers/outdoor sports are seeing an 11.6% uptick while hotels/accommodations are seeing an equal decrease. Places of worship are up 3.3% while retail is down 4%. Medical locations are up 2.3% and marijuana dispensaries are down 8.2%.
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