Caring Causes: Santa is a Woman

 As poverty rates in the US rise during the pandemic and women continue to be disproportionately affected,* Peanut today launches Santa is a Woman. Bringing together Genesis Shelter, Lotus House and Alexandria House, the nationwide initiative sets out to spark a movement of women supporting other women living in poverty, as the holiday season fast approaches.

The ask is simple: match with Santa on the Peanut app, request a shoe-sized box, fill it with essential items and return it with the address label provided. Genesis Shelter, Lotus House and Alexandria House will ensure all boxes are delivered directly to women living in poverty across the country. Peanut has set an ambitious goal of delivering over 5,000 boxes of holiday magic before December 25^th.

 

Michelle Kennedy, CEO and founder of Peanut said: “With the costs of living and medical bills spiraling, more families than ever before find themselves struggling to make ends meet. Women will sacrifice everything for their children to be fed and clothed which often means they are the ones who go without.

 

“This holiday season, we want to help these inspirational women get access to the essential items they so frequently forfeit. We want them to feel recognized and supported. And so we are recruiting an army of women Santas around the country to help us with this mission and spread some holiday magic.”

 

Peanut, the app that helps women throughout all stages of motherhood, first launched the campaign in 2018. After a yearlong hiatus, it has brought back Santa is a Woman to address a particularly solemn Holiday period. In the year of launch, the boxes – which are free to order – were snapped up within just 24 hours. This year the platform expects the same response and has produced 25 times more boxes to ensure as many women can assume the role of Santas as possible.

 

The three charity partners this year were chosen by Peanut for the tremendous work they have done to support women and families. Genesis Shelter provides safety, shelter and support for women who have experienced domestic violence. Lotus House is committed to ending child and family homelessness across the country; and Alexandria House provides housing for women and children in the process of moving from emergency shelter to stable, permanent housing.

 

This year will undeniably feel harder for many households across the country. New research** from Peanut’s community of almost 2M women reveals that three quarters (73%) are feeling worried financially about the burden of the holidays. The number of conversations around financial concerns in the build up to this period has doubled across the app.

 

“The pandemic has hit homes hard this year,” continues Kennedy. “Yet there still remains pressure on women - especially on moms - to create memorable festive gatherings and gifts that keep spirits high. The Santa is a Woman boxes are simple acts of kindness that will mean a lot to women who aren’t always able to put themselves first.”

 

Send a Santa is a Woman box to a woman in need this Holiday season by downloading the Peanut app www.peanut-app.io/ and signing up for free. To follow along or share on social media, please use #SantaIsAWoman.