Serenity Kids, the nation's fastest growing baby food brand, has partnered with international recycling leader, TerraCycle to introduce a free, national recycling program to give their baby food pouches a second life. In addition to disposing of the brand’s packaging in an environmentally conscious way, for every shipment of Serenity Kids’ baby food pouches sent to TerraCycle, collectors earn points that can be donated to a non-profit, school or charitable organization of their choice.
“Serenity Kids is proud to continue this partnership with TerraCycle and provide our consumers a better and easier experience to recycle our baby food pouches in any box they have at home,” said Joe Carr, President and co-founder of Serenity Kids. “We are on a mission to make children healthier and to also leave them a healthier planet. This partnership allows parents to enjoy the convenience of our pouches without having to worry about creating more waste.”
Through the Serenity Kids’ Recycling Program, consumers can send in Serenity Kids’ baby food pouches to be recycled for free. Participation is easy: sign up on the TerraCycle program page https://www.terracycle.com/
“The Serenity Kids Recycling Program offers parents an easy and responsible way to dispose of certain hard-to-recycle baby food packaging,” said TerraCycle CEO and Founder, Tom Szaky. "Together, we are making it simple to support the health of your baby and the health of the planet by leaving a positive impact on the environment for future generations."
Serenity Kids’ Recycling Program is open to any interested individual, school, office, or community organization. For more information on TerraCycle’s recycling programs, visit www.terracycle.com.
About Serenity Kids
Serenity Kids is a Texas-based baby and toddler food brand of the highest nutritional, ethical, and taste standards. Sparked by the co-founder couple Serenity and Joe Carr's desire for healthier food for their baby, Della, the duo created an option that is high in protein and healthy fats from grass fed and pastured animals raised on American family farms, and blended with organic vegetables, without sugary fruits. The nutritional and convenient baby food pouches are currently available in 3.5 oz. single serving pouches in 12 different varieties. Most recently, Serenity Kids just debuted a new line of Grain Free Puffs in three different flavor offerings.
About TerraCycle
TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 20 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to schools and charities since its founding more than 15 years ago and was named #10 in Fortune magazine’s list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.
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