Website Spotlight - Elfster

 Unsure what your Gen Z high schooler is up to on TikTok? Keeping in touch with the always-changing trends can be daunting, that’s why Elfster did the work for you! From laptop bags to lunch box essentials, Elfster’s Back To School - TikTok Edition’s Wishlist has you covered to impress your favorite Gen Zer. If this list doesn’t match your student’s vibe, they can make a wishlist of their very own to ensure they feel confident on their first day of school!

With over 21 million users from 50 countries, Elfster has become a global sensation, bringing joy to people all around the world, teaming up with big-name retailers like Amazon, Nordstrom, Etsy, and more. So, consumers can rest assured that every item is top-notch.

I had a chance to learn more about finding hot products in this interview.

How do I make sure I buy the products my kids actually want for birthdays, back to school, and the holidays?

• Have your kids create a Wishlist on Elfster. Making the right purchase can be the difference between being the ‘cool parent’ or starting World War 3. In order to avoid the latter, parents should empower their youngsters to create their wishlists from an extensive array of curated products featured on the user-friendly Elfster platform. In collaboration with esteemed retail giants such as Amazon, Nordstrom, Etsy, and an array of others, Elfster ensures that whatever the children have been asking about will be available on the site. Taking the step of Wishlisting is so important.

How does Elfster curate its gift lists?

• Elfster curates its gift lists by looking at the most recent shopping demographics and highest-rated items collected through user-generated shopping data. Their long list of retailers allows Elfster to understand a wide variety of topics to base gift guides; from adult fitness to children's technology, Elfster has everyone’s personal wishlist needs covered!

What are some trends for kids this fall?

• Children are increasingly gravitating toward items on the digital stage, notably on social media. Elfster has thoughtfully assembled curated gift lists, showcasing the pinnacle of what's currently en vogue such as back-to-school trends. Below are all the things kids have been wishing and searching for on Elfster this season. 

• Pens; glitter, colorful, scented, retractable sets.

• Squishmallows; whatever the newest character is!

• Water bottles; colorful, campy, and fun! 

• Rocketbooks; good for high school to college groups.

• Lunch helpers; food warmer, bento boxes, unicorn ice packs, etc.