Dear Media, the multi-platform media company with a mission to amplify women’s voices and narratives, recently announced a partnership with Bobbie, the mission-driven organic pediatric nutrition company that exists to build a parenting culture of confidence, not comparison. Together, they will be bringing back the hit parenting podcast, Milk Drunk, as an always-on show. The winner of a Shorty Award and two Signal Awards in 2023. Season two of the podcast is set to launch with host Tabria Majors joined by Olympic figure skater and actress Tara Lipinski for an honest conversation on motherhood, infertility, and paying it forward. Created in 2023 by Bobbie and Full Picture Productions, Milk Drunk was born out of a desire to create a culture where parents feel confident and supported, instead of judged. During season two, anecdotes and advice will come from the likes of Esther Povitsky, Tara Lipinski, Iskra Lawrence, Dr. Sara Reardon, Cameron Rogers, and Dr. Mona, with additional names to be announced.
In partnership with Dear Media, Milk Drunk will publish new episodes across audio and video platforms, including Apple, Spotify, YouTube and TikTok, and will feature a wide-ranging roster of real parents and experts speaking straight-up about modern parenthood.
“Since we launched Bobbie our commitment as a brand has always been about more than selling a best in class organic formula. We are here to change parenting culture for the better, to uplift positive voices from our community and beyond, and to help moms, dads and caregivers feel unequivocally supported in what has become an unnecessarily divisive space– becoming a parent,” said Kim Chappell, Bobbie’s Chief Brand Officer. "Together, with Dear Media, we are proud to literally hand the mic to Tabria, a new mom who combo fed with Bobbie and never holds back on her own personal experience with humility and honesty, to lead thoughtful, honest, and sometimes tearjerker conversations on behalf of the brand," she added.
Other shows to have recently joined the Dear Media podcast network include Ashley Hesseltine and Rayna Greenberg’s fan-favorite comedy podcast Girls Gotta Eat, Tay & Taylor Lautner’s hit mental wellness podcast The Squeeze, and Stassi Schroeder Clark’s weekly lifestyle podcast Stassi. Since launching in 2018, Dear Media has rapidly grown to encompass 80+ shows including Pretty Basic with Alisha Marie and Remi Cruz, Not Skinny But Not Fat with Amanda Hirsch, The Toast with Jackie & Claudia Oshry, and SheMD with Dr Thaïs Aliabadi and Mary Alice Haney.
ABOUT DEAR MEDIA
Dear Media is a multi-platform media company dedicated to amplifying women’s voices and narratives. As one of the most prominent names in women’s media today, Dear Media hosts over 80 podcasts fronted by top-tier talent that focus on health and wellness, parenting, and business and entrepreneurship. With a following of more than 215M across social channels, Dear Media’s podcast slate consists of fan-favorites like “The Toast” with Jackie & Claudia Oshry; “Not Skinny But Not Fat” with Amanda Hirsch; Stassi Schroeder’s “Stassi”; Tay & Taylor Lautner’s “The Squeeze”; and “Girls Gotta Eat” hosted by Ashley Hesseltine and Rayna Greenberg, among others. From concept to editorial, production, distribution, monetization, live and commerce extensions, Dear Media’s 360-degree business model provides shows with unparalleled support. The company was founded in 2018 by Michael Bosstick, who co-created and remains co-host of “The Skinny Confidential Him & Her” podcast alongside his wife Lauryn Bosstick, the creator of the wellness and beauty brand The Skinny Confidential.
ABOUT BOBBIE
Bobbie is the mission-driven organic pediatric nutrition company that exists to build a parenting culture of confidence, not comparison. Founded in 2018, Bobbie hit the market with its flagship European-inspired formula in 2021 as the first direct-to-consumer, subscription-based infant formula in the U.S. Today, it’s proud to be the only mom-founded and led infant formula brand in the world, and the fastest-growing in the U.S. since the 1980s. Bobbie is focused on providing purposefully sourced, USDA Organic products made with simple ingredients – crafted right here in America, for American families. For more information, visit www.hibobbie.com.
ABOUT FULL PICTURE
Full Picture, founded in 1999 by Desiree Gruber, is a 360 creative agency with a mission of shaping zeitgeist-defining moments and reimagining how brands and experts engage global audiences. Led by Anne Walls, Full Picture Productions is a production company and creative laboratory with studios in New York and Los Angeles. Known for its ability to develop content that builds brands and elevates experts, Full Picture Productions creates innovative TV, podcasts, digital and social media content, plus live events and activations with best-in-class creatives and content strategists. Their work has won a Peabody Award, a GLAAD Media Award, numerous brand content awards, and has been nominated for 58 Emmys.
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