With the holiday season fast approaching and gift cards poised to be among the most popular presents yet again, the personal-finance website WalletHub today released its report on the Best Gift Cards of 2024. This report highlights the best gift cards based on popularity, average discount and resale value, while also providing 12 money-saving gift card tips to help holiday shoppers maximize their savings.
| Best Gift Cards | Most Popular Gift Cards |
| 1) Amazon Gift Card | 1) Visa Gift Card |
| 2) Target Gift Card | 2) Amazon Gift Card |
| 3) Sephora Gift Card | 3) Target Gift Card |
| 4) Walmart Gift Card | 4) Sephora Gift Card |
| 5) Starbucks Gift Card | 5) Walmart Gift Card |
| Most-Discounted Cards | Best Resale Value |
| 1) SONIC Gift Card (16.30% discount) | 1) Costco Gift Card |
| 2) Cinemark Gift Card (9.89% discount) | 2) Home Depot Gift Card |
| 3) Netflix Gift Card (9.18% discount) | 3) Best Buy Gift Card |
| 4) Michaels Gift Card (8.50% discount) | 4) Disney Gift Card |
| 5) Fandango Gift Card (8.32% discount) | 5) Whole Foods Gift Card |
“Some people might think gift cards are impersonal and inconsiderate, but gift cards happen to be the most popular type of holiday present for the 18th straight year, and they’re great for making the most of an inflation-constricted budget. Not only can you buy gift cards from some of the most popular retailers at discounts of up to 16.30%, but you can also avoid wasting your money buying a specific item your recipient ends up having already or simply hating. If you want to personalize your gift card, a thoughtful note to go along with it won’t cost you a thing.
Avoid gift cards from credit card networks like Visa, Mastercard and American Express because they eat up part of your holiday budget with fees. It’s better to give cash instead of a gift card that charges a fee.”
- Chip Lupo, WalletHub Analyst
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