September marks a busy transition for many Americans, as schools and workplaces return to full swing after the summer break. With packed schedules, new routines, and the added pressure of the looming holiday season, many people will be feeling more sleep-deprived than usual.
Mattress retailer Amerisleep decided to investigate which states are likely to be affected, by determining where people are struggling to sleep the most.
Over 400 search terms related to sleep deprivation, such as “ways to improve sleep,” “how to treat insomnia,” and “sleep hygiene tips,” were input into Google Keyword Planner. The total number of searches in each state was calculated and adjusted to the state’s population to rank the states from most to least sleep-deprived.
The top 10 most sleep-deprived states
Rank | State | Average monthly keyword searches per 100,000 people |
1. | New York | 647.59 |
2. | Virginia | 617.22 |
3. | Hawaii | 608.88 |
4. | Massachusetts | 605.51 |
5. | Nevada | 603.42 |
6. | Delaware | 596.88 |
7. | Georgia | 595.31 |
8. | Oregon | 591.00 |
9. | Illinois | 589.78 |
10. | Maryland | 589.49 |
New York was revealed to be the most sleep-deprived state, with a monthly average of 647.59 Google searches per 100,000 people inquiring about trouble sleeping. The keyword with the most searches in the state was “insomnia,” with 24,650 monthly searches.
Ranking as the second most sleep-deprived state was Virginia, with an average of 617.22 monthly searches per 100,000 people. “Restless leg syndrome” was among the most inquired terms, with 7,600 searches in the state.
Following in third was Hawaii, with an average monthly search count of 608.88 per 100,000 people. One of the most popular search terms in the state was “sleep paralysis,” with 910 monthly searches about the condition.
In fourth was Massachusetts, with an average of 605.51 monthly searches per 100,000 residents. A commonly searched term related to sleep deprivation in the state was “how to stop snoring,” with 1667 monthly searches.
Rounding out the top five was Nevada, with an average of 603.42 monthly searches per 100,000 people. The search term “how to fall asleep” was popular in the state, with 853 Google searches per month.
Delaware and Georgia followed in sixth and seventh place, with average monthly sleep deprivation keyword search counts of 596.88 and 595.31
Other states that had sleep deprivation issues were Oregon, with an average of 591 monthly searches per 100,000 people, and Illinois, with an average of 589.78 monthly searches per 100,000 people. Maryland completed the top 10, averaging 589.49 monthly searches.
The top 10 least sleep-deprived states
Rank | State | Average monthly keyword searches per 100,000 people |
1. | Montana | 442.19 |
2. | Mississippi | 443.64 |
3. | Idaho | 451.21 |
4. | Arkansas | 460.82 |
5. | New Mexico | 470.00 |
6. | Oklahoma | 477.14 |
7. | West Virginia | 481.48 |
8. | Wisconsin | 483.95 |
9. | South Dakota | 487.41 |
10. | Wyoming | 490.82 |
At the other end of the spectrum, Montana was revealed to be the most well-rested state, with a monthly average of 442.19 Google searches per 100,000 people inquiring about sleep deprivation.
Mississippi followed as the second-most well-rested state, with an average of 443.64 monthly searches per 100,000 people. In third was Idaho, with an average monthly search count of 451.21 per 100,000 people.
Placing fourth was Arkansas, with an average of 460.82 monthly searches per 100,000 residents. Claiming the final top five spot was New Mexico, with an average of 470 monthly searches per 100,000 people.
Oklahoma and West Virginia followed in sixth and seventh place, with average monthly sleep deprivation keyword search counts of 477.14 and 481.48 per 100,000 people, respectively.
Other states that ranked among the least sleep-deprived were Wisconsin (483.95), South Dakota (487.41), and Wyoming (490.82).
Commenting on the findings, a spokesperson for Amerisleep said,
“This new data suggests that certain states are more sleep-deprived than others, and clear patterns have emerged across
“On the other hand, states such as Montana, Idaho, Mississippi, Arkansas, New Mexico, Oklahoma, and South Dakota rank among the least sleep-deprived states. These states are more rural, with comparatively lower population densities. Residents of these states, many of which are situated in the South and Midwest, may benefit from quieter environments and cultural or lifestyle habits that place less strain on daily routines.
“While many people occasionally struggle to sleep, the dangers of long-term sleep deprivation go beyond feeling tired. Chronic lack of sleep has been linked to a higher risk of obesity, heart disease, type 2 diabetes, and mental health issues such as depression and anxiety. Research shows that just a few nights of poor sleep can raise biomarkers associated with cardiovascular risk, and that insufficient sleep over time can significantly increase the chances of serious medical events, including heart attacks and stroke. Even short-term sleep loss can impair memory, mood, and concentration, increasing the risk of accidents and poor decision-making.
“There may also be a seasonal catalyst for lack of sleep. Shifting schedules, residual heat, and early signs of seasonal stress can all interfere with regular sleep. Maintaining a consistent bedtime and wake time, including on weekends, can help stabilize the body's internal clock. Keeping the bedroom dark and cool, avoiding screens and caffeine in the evening, and creating a relaxing wind-down routine can also make it easier to fall and stay asleep. While the occasional sleep-in can help recover from short-term deficits, long-term health depends on making quality sleep a daily priority.”
Post courtesy https://amerisleep.com/
Sources:
Google Keyword Planner
Methodology:
Monthly average search volume data was taken from Google Keyword Planner based on searches over the past 12 months to reveal which US states are enquiring about difficulty sleeping.
A list of 404 short-tail and long-tail keywords related to sleep deprivation were selected and analyzed, such as:
trouble staying asleep
sleep disorder symptoms
natural remedies for insomnia
Using this data, the total search volume for the listed terms in each state was calculated and adjusted to population, with the states ranked by monthly search volume per 100,000 people, descending.
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