Gold remains one of the primary choices for financial security across all U.S. states. Its search volume averaged around 97% nationwide, far surpassing the search volume of AI, which declined by up to 61% in some states.
“This phenomenon reveals a collective consciousness that, despite any political or economic divide, the whole country shares a belief that gold always was a safe choice throughout history and will remain so, while on the other hand, for most, AI is new and AI is unstable,” said InvestorsObserver’s lead researcher, Sam Bourgi.
Return of gold fever
Surprisingly, despite the entire country being divided by various circumstances or uncertainties, InvestorsObserver’s Google Trends analysis revealed that gold was the one thing Americans agreed on.
The highest surge in search volume was in Washington, North Carolina, Wyoming, and Wisconsin. These states experienced a more than 150% increase in gold searches, while in 24 states, gold searches increased by more than 100%.
“For those looking to invest, gold has always been there in times of tension. With the government shutdown now lasting six weeks and the imposition of tariffs, politicians' promises do not guarantee financial security,” said Sam Bourgi.
This is also reflected in gold prices, which have topped $4,000 and jumped 53% this year alone. Some investors believe that this is not the end, with the possibility of gold prices reaching nearly $5,000.
AI is more of an interest than a financial decision
On the other hand, InvestorsObserver examined two separate searches, OpenAI and NVIDIA, and found that in 30% of the US, interest in AI surpassed searches for gold. Leading states in AI searches were South Carolina, North Dakota, and Maryland.
However, an interesting paradox emerged when examining NVIDIA's stock separately. Only North Dakota showed NVIDIA interest exceeding 100%, and three states registered declining interest. Even California, home to NVIDIA's headquarters, showed just 59% growth, representing less than half the enthusiasm shown for gold in that state.
“What we are seeing is that, despite widespread market hype and financial media coverage, public interest in NVIDIA stayed low. For most Americans, AI is still primarily associated with ChatGPT, rather than investments,” says Sam Bourgi.
For now, even as AI dominates headlines, the nation’s interest in gold has risen, underscoring widespread concerns about inflation, market volatility, and even job disruption in an AI-driven economy.
ABOUT SAM BOURGI
Sam Bourgi is a finance analyst and researcher at InvestorsObserver, bringing over 13 years of expertise in financial markets, economics, and monetary policy. His professional background spans the private, nonprofit, and public sectors, where he has held positions such as senior policy adviser, labor market analyst, and marketing director. Sam’s in-depth research and market analysis have been referenced by leading institutions and organizations, including the U.S. Congress, Department of Justice, Chicago Board Options Exchange, Bank for International Settlements, Boston University Law Review, Barron’s, and Forbes. Sam regularly appears on TV, including CBN, KFYR TV, and ABC30, and is often quoted by such media outlets as the SF Chronicle and MSN.
ABOUT INVESTORS OBSERVER
Investors Observer is a trusted source of independent financial analysis, market insights, and investment research for individuals and institutions. Founded to empower retail investors with actionable intelligence, InvestorsObserver delivers timely commentary, data-driven studies, and accessible financial tools designed to simplify complex market trends. Its research and insights have been featured by various media outlets, including Yahoo, The Guardian, Morning Star, Nasdaq, and more.
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