Going Green - LOFT x Mon Coeur

 

Iconic American apparel brand, LOFT has partnered with sustainable children’s brand Mon Coeur to launch a limited-edition capsule collection of coordinating styles for women and kids. Debuting mid-April exclusively on loft.com, the collection arrives just ahead of Mother’s Day and celebrates the joy of family style and shared moments. The co-branded, exclusive capsule collection features playful spring and summer styles for babies and children designed by Mon Coeur. Crafted in Portugal from soft cottons and recycled materials, including swim trunks spun from recycled fishing lines, these pieces bring a thoughtful, sustainability-driven approach to the collaboration, all complemented by coordinating women’s looks by LOFT. Blending LOFT’s energetic and feminine aesthetic with Mon Coeur’s playful, imaginative sensibility, the collection features cheerful prints and effortless silhouettes designed for sunny days, vacations, and spring celebrations. With coordinating looks for mothers and children, the capsule captures the spirit of togetherness and the growing appeal of mommy-and-me dressing. "I am thrilled that LOFT is partnering with Mon Coeur on two joyful summer capsule collections for boys and girls that pair back to looks from LOFT" said Lizanne Kindler, Executive Chair and CEO of KnitWell Group .  "Rooted in a shared love of color, prints, and patterns, this collaboration brings together LOFT’s vibrant spirit with Mon Coeur’s playful, thoughtfully designed pieces," said Erin Landon, Brand President of LOFT. "From cherries and gingham to adorable dresses and swim, the collection celebrates the beauty of summer with pieces kids will love to wear and mothers will love coordinating with their kids all season long." “As a mother, this collaboration feels especially meaningful because it celebrates the moments mothers share with their children,” said Louise Ulukaya, founder of Mon Coeur. “We loved the idea of creating pieces that families can wear together for everyday celebrations.” The LOFT x Mon Coeur capsule collection will be available beginning mid-April exclusively at loft.com.  The LOFT x Mon Coeur collection will be available for purchase exclusively on LOFT.com on April 20th, 2026. Children’s sizes range from 6 months to 8 years, and women’s sizes range from XXS–XXL and 00-18, with prices ranging from $40–$120.

ABOUT Mon Coeur Mon Coeur is a sustainable children’s clothing brand creating colorful, thoughtfully designed pieces made for play. Founded by Louise Ulukaya in 2021, the brand blends bold prints and premium quality with a commitment to protecting the planet for future generations. Mon Coeur’s collections are crafted from organic and recycled materials and produced responsibly in Portugal, reflecting the brand’s mission to create clothing that lasts so the planet does too. ABOUT LOFT  LOFT is a leading American women’s specialty brand bringing relevant fashion, personalized style and incredible value all with unique, curated experiences that she can’t get anywhere else. LOFT is more than her go-to destination for wear-on-repeat outfits, it’s a VIBE. Because we know the power of feeling and looking your best. Outstanding fits, attention to detail, an unapologetic spirit of femininity, plus a passion for anything worth getting dressed up informs every collection we make. Like that trusted friend who is always there to hype you up, we’re on a mission to bring that uplifting LOFT energy to each and every day. Launching in 1998, today LOFT has over 500 stores and outlets across the US and offers 24/7 shopping at Loft.com.