Contest: Summer of Laforet

NYC based wine importer Dreyfus Ashby & Co is the parent company of Maison Joseph Drouhin from Burgundy, France, which is in the midst of a re-launch of two of its signature wines, Laforet Chardonnay and Laforet Pinot Noir. They're running a contest for the launch. The #SummerOfLaforet Instagram contest will take place from 7/1 until 9/30. The contest is simple: follow @MaisonJosephDrouhin, post “summer-themed” pics, and picture with the most like by September 30^th earns its poster $5,000! There will also be runner up prizes at the end of July, Aug, and Sept earning the post that has earned the most likes within that month $1,000.

Maison Joseph Drouhin will also be hosting a series of casual happy hours, many of which will have live music, in cities across the country. Both wines will be offered for $5 per glass (which is significantly discounted compared to the usual price of between $10-15). The idea is to create a casual environment in which new consumers can discover the wine and learn about the style of the famed region from which it comes (Burgundy).