It’s
time to determine which Internet cats have what it takes to earn one of
“The Friskies” coveted catuettes. Today, Friskies® opens voting to the
public to find the next Internet cat superstar with the
third annual “The Friskies” – the renowned awards for the best Internet
cat videos of the year. Now through September 8, 2014, fans can vote
for their favorite cat videos and help donate food to shelter cats in
need at the same time. Visit
www.TheFriskies.com to start voting.
During
the voting phase, cat video enthusiasts can enjoy watching all 12
finalist videos as well as help raise more than $20,000 for shelter
partners and up to 250,000 cans of Friskies wet food for shelter cats in
need. Friskies has
partnered with ten shelters across the nation. Every vote for a
finalist video between August 11, 2014 and September 8, 2014 equals one
can of Friskies wet cat food donated to shelter partners, up to 250,000
cans total. In addition, with direction from the
category captains, Friskies will be making a monetary donation of more
than $20,000 to shelter partners.
Voting is open now through Noon ET September 8, 2014, at
www.TheFriskies.com. Visitors to TheFriskies.com may vote daily; one
vote per video, per person every day. Friskies asks voters to consider
the judging criteria when voting:
§
Originality and overall artistic impression
§
Audience appeal and entertainment quality
§
Sense that there’s a story being told
§
Portraying a cat’s perspective
The video
that receives the most votes in each category will be deemed the winner
of that category. Each of the four category winners will take home
$5,000 in cash as well as a golden catuette to commemorate the
win. The video with the most votes overall will be crowned as the Grand
Prize winner and will receive $25,000 in total. All 12 finalists will
receive a one year supply of Friskies cat food and cat treats as well as
a trip to Los Angeles, Ca. to attend “The
Friskies” Awards Gala.
To start watching and voting, visit
www.TheFriskies.com. To join the conversation online, use the hashtag #TheFriskies.
Be sure to like Friskies on Facebook at
www.Facebook.com/Friskies, follow on Twitter at
www.Twitter.com/Friskies
and Instagram at www.Instagram/Friskies.
About Friskies
The
Friskies® brand offers a complete line of great-tasting cat foods,
including more than 60 wet, dry and treat varieties. Friskies is
manufactured by Nestlé Purina PetCare, a global leader in the pet care
industry. Nestlé Purina PetCare
promotes responsible pet care, community involvement and the positive
bond between people and their pets. A premiere global manufacturer of
pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., a
global leader in nutrition, health and wellness.
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