“Snacking is a powerful habit
that we often do unconsciously throughout the day at home, at the
office and on-the-go,” says Ben Behrouzi, CEO of UrthBox. “So when it
comes to snacking, the trick is not to deny ourselves, but to replace
our existing junk
foods with healthier options that are better for us but still taste
great.”
Unhealthy snacking is a major
cause of obesity in the U.S., which affects roughly 78.6 million adults
and has quadrupled in adolescents over the past 30 years. Most people
overeat somewhere between 500 and 1,500 calories of unhealthy snacks
every day,
according to cardiologist Allen Dollar, MD, assistant professor of
medicine at Emory University in Atlanta.
UrthBox helps swap out the
junk food by using a thorough research process for each potential
addition to its boxes including evaluation of product ingredients,
sources, calorie factors, nutrition content, manufacturing reviews and
most importantly taste.
Only the highest-scoring products are green-lighted and distributed to
customers, with over 20 brand new unique items added to the company’s
collections each month.
“Even though people may go to
the grocery store a few times a week, it’s quite a challenge to break
routine and find exciting new products,” says Behrouzi. “In the age of
convenience, it takes far too much time to find, review and process
healthy new eligible
products that still taste great — plus, a lot of stores don’t have
vegan only, gluten-free only or non-gmo only sections.”
UrthBox’s convenient free
delivery service and its thorough vetting of products allows people to
effortlessly be exposed to quality snack foods without the hassle of
searching or trial and error of taste-testing sub-par products. This
instant convenience
makes it remarkably easier for people to incorporate healthier snacks
rather than blindly munching on whatever junk food happens to be
around.
UrthBox offers four different
box sizes for various appetites ,as well as an office box, all
available in Classic, Gluten-Free, Vegan, and Diet. Boxes are priced as
low as $9 a month and incorporate only Non-GMO and organic snacks and
beverages.
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