Hasbro celebrated International Day of Friendship today with the release of two beautiful and heartfelt digital videos, social initiatives and global events!
· In collaboration with digital media company SoulPancake, Hasbro released a video online today titled ‘Friendship Across the Globe,’ which highlights people of diverse ages and backgrounds around the world retelling the moments they realized they’d made a friend for life and what makes their friend so special to them. In the video, viewers are invited to explore how friendship is something unique that we each experience through our own distinct lenses.
· In addition to the SoulPancake collaboration, Hasbro is thrilled to be presenting its first brand anthem for MY LITTLE PONY, created in collaboration with Grey New York titled, ‘Through the Eyes of a Friend,’ a unique social experiment that invited parents to hear how their child was doing in school; and surprised them with a report card from their child’s best friend. In this piece, parents are captivated by the true and honest perspective that these children have about their friends, and how important they are to one another.
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