Wednesday, August 16, 2017

Consumer Critique: Hartz Cat Products

I was recently sent a box of goodies from The Hartz Mountain Corporation to draw awareness to some new products. They're expanding the popular Delectables Lickable Treats, the first wet cat treat line, available in 1.4 ounce pouches as stews, bisques, or chowders. They have five new flavors including Bisque Kitten with Tuna, Bisque Kitten with Tuna & Chicken, Stew with Chicken & Veggies, Bisque with Tuna & Veggies and Chowder with Tuna & Veggies.

Ideal as an in-between meal treat or as a savory topper for dry food, Delectables Lickable Treats' convenient, single-serve pouches provide cats with tempting treats made with real chicken, seafood, and vegetables. Delectables Lickable Treats are available in multiple varieties including regular, life stage (for cats 10+ and 15+ years old and now for kittens up to 12 months old) and in 5 and 12-pack variety packs.

On Hartz's FacebookTwitter, and Instagram pages, consumers are invited to share photos and videos of how crazy fast their cats lick up Delectables using hashtags #lickitloveit, #emptybowl, and #catsgocrazy4Delectables, and they will participate in weekly drawings for a chance to win Delectables Lickable Treats. 

Cats nationwide are going "pawtastic" over  Hartz Delectables SqueezeUp treats, the first interactive wet cat treats.  The Hartz Mountain Corporation announces their "Pawtastic!" campaign featuring videos of "celebricats" including Venus the Two Face CatCoby the CatWhite Coffee CatHello Luna RoseHobbicatsN2 Cat Crew and Roothekangaroo "going crazy" for SqueezeUps on the company's social media channels in July and August 2017.

Delectables SqueezeUp, available in Chicken and Tuna flavors,  is a rich, thick puree in a lickable tube that provides cats with a fun and delicious treat. "Delectables SqueezeUp treats allow cat parents to hand-feed their cats out of a tube for a fun experience for both cat and cat parent," says Lester Ding, Brand Manager. 

The Hartz Mountain Corporation is a leading manufacturer and marketer of pet care products in the United States and Canada. For 90 years, Hartz has provided pet owners with the highest quality products - innovative solutions developed with proven science and a love for companion animals. The company offers more than 1,200 products for dogs, cats, birds, small animals, reptiles and fish, each dedicated to the health and well-being of household pets. For more information, visit www.hartz.com.

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