We’re settling the beef once and for all. We’re celebrating National Beef Month with an interactive campaign encouraging consumers to settle their kitchen “beef”. By choosing between different kitchen faux pas, consumers will be able to vote on their biggest problem in the kitchen, and Keystone will solve it with recipe-ready all natural beef.
The suggested kitchen “beef’ will be:
- Long cook time when making a gourmet meal
- Ingredients are too expensive
- Make way too much food and waste it
- Never know how much food to buy at the store
- I don’t have time to cook!
- Never season my food the right amount
- Worried about food temperature
- Overcrowding the pan
- Freezer burned meat
The grand prize winner will win a year’s supply of Keystone products (meats, soup bases, and broths) 1 / week for 52 weeks, approximately a $450 value. Two runner-ups will be chosen and receive a Keystone sample pack, consisting of one can each of beef, chicken, and pork, as well as a beef and chicken soup base and beef, chicken, and turkey broths ($70 value).
Timing: May 1 – May 31
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