Caring Causes: Never Forgotten Apparel

Never Forgotten Apparel is a new fashion line  that  give s 20% of total sale to non-profits and 50% to individual veterans and firefighters in need. Does that make their margins thin? Of course. But giving back is more important than bank accounts. 

Never Forgotten Apparel is based in Los Angeles and made (knitted, cut, sewn) in their headquarters (not outsourced to Asia )! 

• The men's line features graphic Ts, bomber jackets and hoodies here and each purchase gives 20% of sales to We Honor Veterans nonprofit and to the LA Fire Department Foundation (future orgs to come). 
• #10ForThem Movement: Purchase a “Where There’s a Will, There’s a Way” t-shirt for $19.95, and $10 is donated to former Iron Man competitor Will Guimaraes of 58B Firehouse, an off duty LA firefighter with a rare disease similar to Leukemia called Aplastic Anemia (often caused by exposure to Benzene and burning plastic) not covered by his insurance . Read about him in this article here.
• Founded by Iranian immigrant/refugee (now a U.S. citizen) Adam Khoda, who launched HOOKA STYLE at age 13, which was worn by Dr. Dre on his album Concrete Roots. Learn more from his bio here.

The Sad but True  Facts :

- Homeless veterans in the City of LA was up by 20% in 2017 where the count of unsheltered was 42,828 and sheltered homeless was 14,966 (source: Los Angeles Homeless Services Authority)

- On any given night, more than 107,000 Veterans are without shelter and lack basic healthcare. (We Honor Veterans)

- As of June 2017, 70% of America's firefighters are volunteers and 85% of the nation's fire departments are all or mostly volunteer. (National Fire Association ) 

- Nationwide, volunteer fire departments save municipalities, and taxpayers, $139.8 billion per year in firefighting costs, according to a 2014 report . (NFA)