Caring Causes: Elly Lu

Elly Lu, the award winning organic and sustainable toy company, announces the launch of its first-ever Kickstarter campaign.  The founders, twin brother duo Trenton and Thomas Millar, along with their wives Erikka and Sarah Millar, created Elly Lu with a goal of making the world a brighter place through its safe organic toys and educational books that inspire children to learn.  The campaign goal of $25,000 will be used to create a new mermaid adventure book and organic plush sea toys featured throughout the book. Found here, the campaign will runthrough October 28^th.

Made with certified organic cotton materials and dyed with low impact, non-toxic dyes, Elly Lu has received accolades for its award-winning toys and books over the past year, including the 2018 Family Choice Award, the 2018 Book of the Year Award from Creative Child Magazine for its  Norman’s Hawaiian Vacation book, and a Top 10 Socially Responsible Toy Award  from Dr. Toys. The company is devoted to creating the highest quality products out of the safest materials available and each toy corresponds to a unique cause to which $1 per item sold is donated. Consumers can learn more about the various charities and non-profits from around the globe on the "Where We Give" page of the website.

With so many requests for more mermaids and aquatic animals, the company set out to launch a Kickstarter campaign so passionate consumers could join in its mission to promote conservation and to inspire children to learn. If the campaign goal is met, there will be a total of 14 possible characters and a book telling a beautiful mermaid adventure story where the characters will be seen throughout. 

"We have a dream of creating a playtime world for children that inspires imagination, creativity and learning,” says co-founder Errika Millar.  “Achieving our goal through Kickstarter would help us further that dream by giving us the funding to develop this magical world full of stories, playtime pals, character-building lessons, and educational learning about the world we live in.

Through storytelling, we hope to teach children educational lessons and the importance of working together to solve important problems.”

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Family owned and operated, Elly Lu is devoted to creating the most adorable, high-quality and eco-friendly stuffed toys out of the safest and most sustainable materials available. The company is equally passionate about giving back and partners with several different charities and non-profits from around the globe. All designs are inspired by the coastal towns the founders live or have lived, Hawaii, California and Alaska. Between the 4 owners, they have three daughters who are the inspiration for the business and business name; Ella (El) Lydia (Ly) and Lucy (Lu).