Hisamitsu America, a division of Hisamitsu Pharmaceutical Co., Inc., and the marketers of the Salonpas® line of pain relieving products, announce the availability of the Salonpas® Pain Relief Patch LARGE (SRP: $17.99) in a new double size value pack that includes nine large patches. The launch is supported by a national broadcast advertising campaign which begins this week.
“There is only one OTC topical pain reliever that is FDA-approved like prescription medicine, and that’s the Salonpas® Pain Relief Patch,” said John Incledon, President & CEO, Hisamitsu America.
“We understand that many consumers suffer from back pain, as it is the most common area of pain. As a response, we decided to launch the new Salonpas® Pain Relief Patch LARGE. They’re twice the size as before with the power to target large pain areas. We also included nine patches in this new product to provide a better value to our consumers. Since the patches are now double the size, there is a 35% savings on an equivalized patch basis.”
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