The Outdoor Power Equipment Institute’s (OPEI) environmental education and stewardship program, TurfMutt, will sponsor a new television program, Ready Set, Pet.
Hosted by Phil Torres and co-produced by Hearst Originals, Ready, Set, Pet will educate and inform teens and their families about pet adoption, responsible pet ownership, and the importance of a green space for pets. In each episode, Phil will guide a family through the pet adoption process after a careful look at their unique situation to help them make an informed decision in finding the right pet for their lifestyle. While the family visits local shelters and rescues, experts revitalize their outdoor space to make a safe and eco-friendly home for their new pet. In the end, viewers will see family members overcome their disagreements and make the tough decision on which pet will join the family. Ready, Set, Pet will teach viewers that thoughtful preparation is key when learning to care for an animal's needs.
Ready, Set, Pet will air on Saturday mornings starting this October on the CW Network. Included in each episode will be TurfMutt tips on the importance of our yards and managed landscapes to families, pets and the environment. Kris Kiser, President of OPEI, will appear on select episodes working with professional landscapers to implement the TurfMutt tips.
Through the TurfMutt program, Lucky, the real-life rescue dog behind the TurfMutt cartoon character, is “pawing it forward” for other rescue dogs by championing the family yard and other green spaces.
About OPEI
The Outdoor Power Equipment Institute (OPEI) is an international trade association representing more than 100 power equipment, engine and utility vehicle manufacturers and suppliers. OPEI is the advocacy voice of the industry, and a recognized Standards Development Organization for the American National Standards Institute (ANSI) and active internationally through the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC) in the development of safety and performance standards. OPEI is managing partner of GIE+EXPO, the industry’s annual international trade show, and the creative force behind the environmental education program, TurfMutt.com. OPEI-Canada represents members on a host of issues, including recycling, emissions and other regulatory developments across the Canadian provinces. For more information, visit www.OPEI.org.
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