It’s Valpak’s Halloween giveaway of 700 pairs of tickets to MGM’s new ‘Addams Family’ movie as an instant win in its October mailing – along with coupons for other Halloween items including costumes (20% off from Spirit Halloween), pizza (because no one cooks on trick-or-treat night) and more.
It’s also proof-positive that direct mail is not only surviving but thriving in a digital age. Some five decades after launch, Valpak not only reaches 36 million households every month but also sees a 92% open rate, 82% of recipient households looking at every insert in the envelope, and iconic businesses like American Express, Comcast, Costco, Fandango and Walgreens using Valpak to promote their products and services.
Valpak also goes beyond the mailbox to offer digital extras every month. Case in point this month: visitors to www.Valpak.com/boo can watch the official ‘Addams Family’ movie trailer, enter for the chance to win a $5,000 sweepstakes grand prize, and snag great seasonal offers from retailers like Michaels and HotTopic as well as coupons for their LOCAL businesses.
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