Saturday, March 28, 2020

Consumer Critique: Zoonicorn

Zoonicorn, the multiplatform brand featuring a dreamland of magical characters kids love, is launching a new apparel line for infants, toddlers and early elementary age kids. I got to see samples of these adorable products recently.

Available on Zoonicorn.com and at Amazon.com, the new apparel products include onesies, bibs, dresses and tees and feature all four Zoonicorn characters, individually and together in a variety of colors. Featured on apparel by Rabbit Skins, Gildan and Next Level, all Zoonicorn apparel products are all 100% cotton, soft and durable, easy wash and wear comfort.
The growing line of Zoonicorn products continues to expand. In 2018, Zoonicorn andJay@Play introduced new interactive Zoonicorn plush as part of Jay@Play’s ‘Wish Me’ brand. Other products include a picturebook, three interactive story apps and four games available for download and on the Zoonicorn website, iTunes and Google Play.  

A magical mix of zebra and unicorn, the Zoonicorns inhabit the dreams of young animals, taking them on amazing adventures to help learn important social-emotional skills. When the dream is over, the young animal wakes up feeling self-confident and with decision-making skills necessary to overcome whatever challenges they are facing. Zoonicorn features eleven music videos that introduce children to the characters and the Zoonicorns’ dreamland adventures.
Each music video shares a song about one of the animals facing a real-world challenge that frustrates them and seems impossible to resolve. When they fall asleep, they enter a kaleidoscope of color in the imaginatively vibrant Zooniverse where they meet the Zoonicorns. These magical Zoonicorns all have special skills. Purple Promi’s the master leader and organizer who can always cut to the core of a problem with her laser focus. Green Ene is a technology maestro, who amps up the crazy-cool with never-before-seen technologies. Blue Valeo’s super strength always helps him power through challenges, and Pink Aliel’s special ability to create anything she thinks of is matched only by her power to communicate...nonstop!
The Zoonicorns cleverly guide each dreamer through a whirlwind of fun-loving adventures, tackling obstacles, balancing emotions and discovering important life lessons along the way. At the heart of every solution is the one important truth—the power to solve any problem is inside of them. When the animal wakes up back in their own world, they are empowered. They don’t remember the details of the dream, but their heart remembers the lesson.

About Zoonicorn LLCMore than just a toy or a book, Zoonicorn, LLC is passionate about developing products that enrich the children’s lives in meaningful ways. Launched by creator Mark Lubratt in 2015, Zoonicorn is a character-based pre-school entertainment property for kids ages 3-8. Zoonicorns come to young animals in their dreams to help them feel safe and learn important lessons. Kids can download and print mazes, word finds, coloring pages, connect the dots and other activities at Zoonicorn.com. The Zoonicorn music videos can be watched on You Tube with additional Sing Along videos offered exclusively on Kidoodle.TV, Kid Genius Cartoons, Happy Kids TV, Toon Goggles Jr and Kabillion. Zoonicorn was voted one of the top five properties in the ‘One to Watch’ category at the 2015 Licensing Expo. Learn more at http://www.zoonicorn.com.

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