Caring Causes: Let's Stay (in) Together: A Benefit to Support the Apollo

Music has the incredible power to connect, transform and heal. Tune-in to watch the “Let’s Stay (In) Together: A Benefit To Support The Apollo” livestreaming concert event on Thursday, June 4 at 7:30p ET/4:30p PT at www.apollotheater.org and support the Apollo Theater for generations to come.

“Let’s Stay (In) Together: A Benefit to Support the Apollo Theater” is sponsored by Gibson, through the Gibson Gives foundation. The free benefit concert will showcase an array of special guests delivering poems and performances dedicated to the memory of those who have lost their lives due to COVID-19. During the show, artists will perform the music of Apollo legends such as B.B. King, Patti LaBelle, and Stevie Wonder, and highlight the Apollo’s 86-year contribution to arts and culture.

The “Let’s Stay (In) Together: A Benefit to Support the Apollo Theater” concert will also be available for free streaming by media partner, TIDAL.

In response to the pandemic and the cancellation of Apollo-produced live events through the month of June, the Apollo has established an emergency relief fund to financially stabilize the Theater and safeguard its future. In addition, a portion of the funds raised will be allocated for micro grants to support local merchants and small businesses in the 125th Street neighborhood impacted by the COVID-19 pandemic. The “Let’s Stay (In) Together: A Benefit To Support The Apollo” event marks the launch of a partnership between Gibson and the Apollo Theater which will include collaborations on future show programming, music preservation, music education initiatives, and support established and emerging talent.

For the Apollo Theater:
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For all things Gibson and Gibson Gives:
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