Clear Light Urban Farm Store started in 1971 by former owner Joshua Peine. After building a successful acting career in Hollywood throughout the 1960’s and armed with a handful of film and television credits, Peine grew tired of auditions, rejections, and head shots. So, he did what thousands of actors did before and after him, and in1970 he left it all behind. He made his way to New Mexico and the small community of Placitas. Peine began packaging cedar needles from the nearby trees in sachets, as gifts for close friends and family. The demand for his small gifts grew into a business.
One of Clear Light’s flagship products is its Cedar & Piñon Incense, formed out of a day long cooked cedar tea and then mixed with cedar oil and a proprietary gum. The clay-like substance is then run through a mold and dried for four days before it’s packaged for the customers. The incense gained international fame since the Hyatt Regency Tamaya burns it in their lobby 24-hours a day.
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Solar powered. Rainwater Blessed. FDA registered. GMP certified. Urban farm.
Zero carbon footprint. No ethoxylates. No parabens.
No petroleum. No formaldehyde donors.
No artificial colors. No harsh preservatives.
About the Clear Light Urban Farm Store
New Mexico speaks through the buzz of bees, the hubbub of the farmer’s market, the desert wind blowing through cedar branches. A feast for the senses awaits. Clear light is New Mexico.
In 1971 CLEAR LIGHT laid its roots on the high desert nestled between the Rio Grande River and the Sandia Mountains. Inspired by the area’s electric energy, we set out to create products that reflect life here: vibrant, enchanted, and defined by nature.
URBAN FARM STORE
The Clear Light Urban Farm Store started out as just the entryway to our historic downtown Albuquerque building, back when there was only our small skincare spa. Now the Farm Urban Store has grown into a beautiful retail space inside the renovated, historic 9,000 square foot former Danfelser School of Music built in 1940.
The ultimate in eco-friendly, the building is solar powered and has a catchment system to harvest rainwater to irrigate our farm. It represents our wonderful corner of East Downtown with a curation of artisan products ranging from our cedar apothecary line and our New Mexico TRUE Foods line with Native American potery, local ceramics, books and housewares.
WILDCRAFTING
We formulate our Clear Light essences by distilling and extracting fragrance from cedar needles, wildflowers, plants, bark, moss, and tree trimmings that we harvest from nature. We are building new fragrance profiles from the American Southwest. Our company is built on the simple idea that nothing smells better than nature and that the only way to bring this beauty home is to strap on your hiking boots and go get it. Unlike synthetic fragrances, these wilderness essences are extracted from real, native-plant sources.
PROCESS
These ingredients have been used in the region for thousands of years as it was part of the trade route connecting the Americas with the rest of the world. We infuse this historic knowledge into our artisanal products using innovative practices that combine the best of the past and the present.
FORMULATION
All Clear Light products are 100% Natural, Organic and Wildcrafted. They are produced using old perfume making techniques including distillation, tincturing, infusion and enfleurage. We handle every step of the process ourselves, from beginning to end.
STEWARDSHIP
All of our plants are wildharvested or grown on our urban farm with the utmost sensitivity and respect for the existing wildscape. We never use alien or invasive species and are actively involved in native plant restoration projects throughout the Southwest. We revel in the intact natural habitats of the southwest, and tirelessly work to promote education as to how best to protect them.
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