Music Minute: Playing for Change and Peace Through Music

 

Gibson, the iconic, American-made guitar brand, is proud announce a new partnership with Playing For Change the movement created to inspire and connect the world through music and the Playing For Change Foundation which is dedicated to building music and art schools for children around the world. Gibson believes music has the universal power to unite people across the globe and activate the world to stand up for and champion the protection and promotion of human rights for all, especially those in the most vulnerable communities.   In celebration of the annual Human Rights Day, Gibson will air the Peace Through Music: A Global Event for Social Justice concert event in its entirety streaming on demand via Gibson TV through December 31, Here.   The Peace Through Music: A Global Event for Social Justice virtual event, produced by Playing For Change and Blackbird Presents, features more than 200 musicians.   “For over 100 years we have been inspiring, supporting and engaging with musicians across all generations, genres and nations, but it feels like the world needs music now more than ever to bring us together,” says James “JC” Curleigh, President and CEO of Gibson. The opportunity for us to partner with Playing For Change will create a compelling music movement around the world.”   To kick off the partnership with Playing For Change, Gibson’s Epiphone brand has launched the first-ever “Get an Epiphone, Gibson Gives an Epiphone” campaign which provides brand-new Epiphone guitars to Playing For Change Foundation music students. From now through December 31, Gibson will match every Epiphone guitar purchased and place a brand-new Epiphone Starling acoustic guitar--due for official release in Spring 2021--with a student in need (up to 200). Go to Epiphone.com to purchase a guitar through the “Get an Epiphone, Gibson Gives an Epiphone” program to help support the Playing For Change Foundation and create positive change in underserved communities across the globe through music and arts education.

In honor of Human Rights Day, Gibson has created a special “Peace Through Music” Gibson Dove Acoustic custom guitar. The “Peace Through Music” Gibson Dove Acoustic guitar is up for auction now via the Gibson Gives page on CharityBuzz: Here. All proceeds from the “Get an Epiphone, Gibson Gives an Epiphone” promotion and the Gibson Gives guitar auction will benefit the Playing For Change Foundation.   Peace Through Music Gibson Dove Acoustic Custom Guitar: Lot: 2151900 Auction Link: Click here Estimated Value: $4,299.00 Opening Bid: $800.00

Te “Peace Through Music” Gibson Dove Acoustic guitar with Playing For Change peace logo on the headstock is up for auction on Gibson Gives page on CharityBuzz.com.   For more information about Peace Through Music: A Global Event for Social Justice, please visit the Peace Through Music event website.    Playing For Change and Playing For Change Foundation:   PLAYING FOR CHANGE.COM | PLAYING FOR CHANGE FOUNDATION.ORG   Gibson:   GIBSON.COM | TWITTER | INSTAGRAM | FACEBOOK | GIBSON TV   Epiphone:   EPIPHONE.COM | TWITTER | INSTAGRAM | FACEBOOK | YOUTUBE   Gibson Gives   GIBSON GIVES.ORG   ***   About Playing For Change Playing For Change (PFC) is a movement created to inspire and connect the world through music, born from the shared belief that music has the power to break down boundaries and overcome distances between people. PFC spreads their positive message for humanity to millions of people through inspiring multicultural music videos, a live global touring band and a 501c3 foundation supporting music education around the world. Learn more at http://www.playingforchange.com.   About Playing For Change Foundation Founded in 2007, the Playing For Change Foundation was established to create positive change through music and arts education. Its work engages marginalized youth in low income, yet culturally rich, communities around the world. Utilizing local music, teachers, and infrastructure, each student is able to rise up through music, dance, arts, sports, and much more, all within their own culture. It currently operates 15 music programs in 11 countries, teaches over 3,000 kids each week, and has positively impacted more than 40,000 lives of kids and families in need. The Foundation was awarded the Polar Music Prize in 2019. Learn more at http://www.playingforchange.org.   About Blackbird Presents Blackbird Presents is a leading global media company that creates and produces premium, music-driven events and content via a range of strategies including all-star concert events, tours, festivals, broadcast specials, episodic series, and documentaries. Recent concerts, broadcast specials and releases include “Willie: Life & Songs Of An American Outlaw,” “All In For The Gambler: Kenny Rogers’ Farewell Concert Celebration,” “Sing Me Back Home: The Music of Merle Haggard,” “The Life & Songs of Kris Kristofferson,” “Imagine: John Lennon 75th Birthday Concert,” “Outlaw: Celebrating The Music of Waylon Jennings,” “I'll Take You There: Celebrating 75 Years of Mavis Staples,” “The Life and Songs of Emmylou Harris,” “Lynyrd Skynyrd: One More For The Fans,” “The Musical Mojo of Dr. John: Celebrating Mac and His Music” and “All My Friends: Celebrating The Songs and Voice of Gregg Allman,” the last of which earned a GRAMMY® Award nomination for Gregg Allman and Taj Mahal's awe-inspiring performance of "Statesboro Blues. ”Blackbird Presents is also the creator and producer of The Outlaw Music Festival Tour, in partnership with Willie Nelson; The American Roots Music & Arts Festival, in partnership with Eric Church; and The Last Waltz 40 Tour in partnership with Robbie Robertson. Learn more at www.blackbirdpresents.com.   About Gibson Gibson, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in Nashville, TN, with a premiere acoustic facility in Bozeman, MT, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the number one guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, Kramer, Steinberger, and the Gibson Pro Audio Division, KRK Music. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Learn more at Gibson.com and follow us on Twitter, Facebook, Gibson TV, and Instagram.