Consumer Critique: Nuzest Plant-Based Nutrition

I recently had the chance to try several products from Nuzest USA, a premium plant-based nutrition brand based in Seattle. 

They have a kids multivitamin drink Kids Good Stuff, which provides essential vitamins and minerals found in a rainbow of fruits and veggies as well as pre and probiotics. It comes in three flavors (Vanilla Caramel, Rich Chocolate, and Wild Strawberry) that work plain (with water or your favorite milk) or in easy-to-make recipes, including smoothies, bliss balls, and other yummy creations.

My kids enjoyed all three flavors. I tried making one with water, one with milk, and one as a smoothie. They definitely preferred the creaminess of using milk. The strawberry one was perfect mixed up with a banana for a banana-berry smoothie! The product itself is great for many specialized diets - it's vegan, nut-free, soy-free, GF, and non-GMO. The ingredient list online also explains what benefits many of the ingredients have - cognition/vision, immune/digestive, etc.

The brand also has an award-winning Clean Lean Protein—listed as one of the BEST Vegan Protein Powders by Health Magazine and as a top vegan supplement by PETA. The brand also carries a suite of digestive health products, including Digestive Support Protein and Digestive Enzyme Blend. 

About Nuzest

Our products are made from the highest-quality European Golden Peas. The peas are grown in Northern France, an area known for its quality soils, clean environment, and sustainable practices. Then the peas are transported by waterways to Belgium (further reducing the carbon footprint and environmental impact), where it is processed by a private family business, which is renowned for its low carbon footprint and 100% sustainable processing facility. To minimize the risk of cross-contamination with pollutants and to avoid the use of common herbicides, pesticides, and artificial fertilizers in France, strict rules and regulations are in place.

Our customers are primarily medium to high-income adults, ages 25-49, who are already health-conscious and enjoy staying active, a similarity we have found with your company’s target audience.