A Canadian company has been working hard to help small bra stores stay ahead of the online threat. And thrive. Bra stores are one of the small stores managing to survive the retail-apocalypse.
Bra stores have managed to keep their community footprint alive for two main reasons:
1 - Bras are best bought in person. There is no substitute for the knowledge a woman receives in a proper bra fitting store. We aren’t talking about mall brands. The staff there mean well, but they are not trained to the degree small bra store fitters are.
2 - Premium bra companies do an incredible job of keeping women shopping local. Of the top five premium bra brands found in small bra stores (Chantelle, Anita, Prima Donna, Marie Jo, and Empreinte) only one bra brand is sold in department stores (Chantelle). The rest are only sold in small bra stores.
Yet, with those things in their favor, consumer behavior has changed and bras are not immune to it.
Most bra store owners are not technophiles. Getting online has been neither easy, nor a priority. They believe that bras are a product best sold one on one. Yet, their customers are flocking online.
What happens when their customers flock online? Only the big players (the bra-marts and those who have been investing in an online marketing agency) are vacuuming up the sales. Leaving many small stores feeling the pressure.
Your Bra Store has been trying to level the playing field a bit for these small stores. Your Bra Stores works with small bra stores to get their bras online. Your Bra Store takes care of the entire customer experience. This frees up the small bra store to focus on their retail store without the work and stress of an online operation.
If the customer is going to buy bras online, why not buy from us?
By uniting bra stores, Your Bra Store is able to offer more bras in one spot than almost any single bra store can. Bras are expensive to stock and often take years to sell. Your Bra Store helps the stores get their bras in front of more eyeballs across North America.
All bras are priced at least 30% off retail, many much more.
The customer gets a sale bra and the store gets a sale. A win win.
Lastly, shopping at small bra stores has an impact on lives and communities. We know that almost all bra stores are female owned businesses.
We also know that when women get paid, most of their money goes into their homes and supports their families. Strong families make strong communities.
When you shop at a small bra store you support the women who own the stores, their female staff, and the communities they live in.
When you shop for bras at a bra-mart your money goes into a board room instead of a living room.
You get an affordable bra. A small store gets a sale. And you help strengthen a community.
With the internet, you can buy small from anywhere. And you have an impact.
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