In 2020, UNICEF USA launched Trick-or-Treat for UNICEF’s virtual experience and discontinued its production of the iconic, orange box to responsibly social distance and celebrate Halloween safely during COVID-19. This Halloween, UNICEF USA will not produce boxes as this beloved program evolves into a fully digital experience.
Beginning in October, everyone can participate virtually by starting their own fundraiser or donating to support UNICEF’s work to help communities across the world recover and respond to the COVID-19 pandemic by visiting www.trickortreatforunicef.org/
History
Trick-or-Treat for UNICEF began in 1950 when children across the United States collected coins in hand-painted milk cartons to help children affected by World War II. Historically, children have gone door to door on Halloween with the signature orange collection boxes, calling out, "Trick-or-Treat for UNICEF!” Originally a grassroots campaign, Trick-or-Treat for UNICEF has now evolved into a month-long celebration of Halloween and giving back.
Trick-or-Treat for UNICEF is the longest-running youth engagement campaign in America. Since its inception, the annual fundraising campaign has raised over $180 million to help UNICEF support children with health care, nutrition, safe water, education, emergency relief and more. To learn more and get involved, visit www.trickortreatforunicef.org/
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