Fun Freetime: #HowWeHalloween

 This year is all about #HowWeHalloween, and the National Confectioners Association has ideas on how to celebrate the season throughout the month of October. Chocolate and candy play a central role in so many of our favorite Halloween traditions, and the National Confectioners Association revealed Americans’ favorite treats for the 2021 Halloween season when it participated in a nationwide satellite media tour to discuss the survey results and share celebration tips.

93% of millennial parents plan to celebrate Halloween this year.

The Halloween season has always been about people, traditions and celebrations. Whether it’s a classic night of trick-or-treating or other creative ways of enjoying the season, 82% of people plan to celebrate Halloween this year – up 12% from 70% in 2020.

In a national online survey, NCA found that Americans prefer chocolate (60%) to non-chocolate (40%) in their trick-or-treat pumpkins, so it’s no surprise that when Americans were surveyed about their favorite types of candy, chocolate came in first place, followed closely by Americans’ second choice: gummy candy. Americans’ third choice is classic candy corn,

There are plenty of fun and unique approaches to enjoying the Halloween season in ways that work for consumers and their families – whether that’s fun from a distance, Halloween at home or something in between. Visit AlwaysAtTreat.com/Halloween for more information.

About the National Confectioners Association (NCA):

 The National Confectioners Association is the trade organization that promotes the unique role of chocolate, candy, gum and mints in a happy, balanced lifestyle and the companies that make these special treats. Through advocacy and regulatory guidance, communications, industry insights and retail and supply chain engagement, NCA helps create an environment that enables candy makers and confectionery retailers to thrive. As the leading association for the $36 billion U.S. confectionery industry, NCA works to ensure that chocolate and candy are celebrated for their contributions to culture, society, the economy and everyday moments of joy. Confections are produced in all 50 states, creating jobs for approximately 55,000 workers in more than 1,300 manufacturing facilities across the country. Learn more at CandyUSA.com or follow NCA on Facebook, Twitter and Instagram.

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