Tuesday, November 2, 2021

Book Nook: Greatness is NowHere


Guest post by Melkart Rouhana

Greatness is not exclusive to athletes, famous people or great organizations who have left their footprints in our world. Greatness concerns you, and me. The title ‘Greatness is NOWhere’ is purposefully playful. How did you read it? Greatness is nowhere OR greatness is NOW here? In the last 10 years roaming the world, coaching executives, and enabling greatness in some of the most celebrated organizations, people mostly see “nowhere” instead of “NOW here” an accordingly attract mediocrity.  Why? As human beings, we are wired to exaggerate the negative because it helped us survive the dark ages. We moved beyond those days though, but we still carry this ‘shredder’ that rips out our energy, and robs us of our dreams. ‘Greatness is NOWhere’ is founded on one simple truth: Every human being is versed in greatness and our purpose is to chase and unveil the best of ourselves, our teams, and our organizations. 


The 65000 words in this book are literally written in every corner of this world. I remember writing few pages in Angola, Africa, continuing the chapter while on 40,000 feet flight en route to Paris, to finally finish the chapter in Atlanta. In this book, I share 3 principles, 15 truths, and 20 tools to jazz up your culture, pep up your people, spice up your customer experience, and ultimately unleash greatness.


Principle 1: You can’t be what your culture is not

How do you promote and inspire a winning culture that literally shapes everything you do? 

Truth #1: A purpose-driven culture is a culture worth living.

Truth #2: Every culture has a silver lining: The Attar Factor.

Truth #3: Make culture happen. For real. Every day!

Truth #4: With oxytocin we charge.

Truth #5: This is the era of agility.


Principle 2: You can’t be what your people are not

How do you translate talent to performance, and bring out the gold in others? 

Truth #6: Talent alone is not enough

Truth #7: Rethink leadership: All bets are off!

Truth #8: Autonomy is the ruling currency

Truth #9: Bring out the gold: A to Z

Truth #10: Energy: The supreme power


Principle 3: You can’t be what your investment is not

How do you bring your investment to the world, and convert your customer experience into one that chills and thrills? 

Truth #11: The language of emotions

Truth #12: The Holy Grail of customer experience

Truth #13: Spice up your experience

Truth #14: Uncover the cream of the crop

Truth #15: 19 for COVID-19


The call is for greatness.You have a voice. Choose the road to greatness.

Capture your moment. Raise your flag. Sing your song.

And remember, Greatness is NOW here!




Buy links:

Amazon

B&N

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