Cerebelly, the first and only science-backed baby food brand that delivers whole food nutrition designed for optimal cognitive development, announced today, the company alongside its motivated and environmentally conscious families, have achieved a major milestone of 100,000 pouches recycled and, as of Earth Day 2022, Cerebelly’s waste collection is expected to reach 110,000 pouches recycled.
Through its partnership with international recycling leader, TerraCycle, who specializes in providing recycling solutions for typically unrecyclable waste, Cerebelly has provided a solution for its packaging waste since its launch in 2019 and program participation has grown at an exponential rate.
Cerebelly families interested in participating in the free recycling program are invited to sign up through TerraCycle on the Cerebelly program page, collect their used pouches, print a label and ship. Once collected, the waste is broken down and separated by material with plastics cleaned and pelletized.
Additionally, as an added incentive, for every shipment of Cerebelly waste sent to TerraCycle, participants earn points that can be donated to a non-profit, school or charitable organization of their choice.
“Just as it’s critical for children to receive the 16 essential nutrients necessary for optimal brain development, it is equally vital for businesses to contribute to the sustainability of our planet,” says Greg Shearson, Cerebelly CEO. “We believe this recycling program empowers Cerebelly to promote sustainable habits and allows our families to feel good about what they’re feeding their children and the impact our product has on the world around them.”
TerraCycle currently tackles the issue of waste in twenty-one countries and is recognized for its innovative solutions for difficult-to-recycle waste streams. Their technology breaks down consumer packaging and turns it into raw material to be used in new products.
“Since our founding, TerraCycle has made it our mission to ‘Eliminate the Idea of Waste’ and provide solutions for difficult to recycle items that are not traditionally recyclable curbside,” said Tom Szaky, founder and CEO of TerraCycle. “Our partnership with Cerebelly opens an area of opportunity in the baby food industry to inspire a unique group of consumers to rethink what is waste and work to create solutions for the traditionally unrecyclable.”
Effective April 1, a new ‘label limit’ is available to encourage consumer waste return in-bulk and decrease the number of shipping labels printed. Customers who meet the new five-pound shipping weight minimum will be eligible to receive 15% off on their next order of Cerebelly products or 100 TerraCycle points.
For additional information, please visit: https://www.terracycle.com/en-
###
About Cerebelly
Cerebelly is the first and only children's food brand on the market that combines up-to-date child nutrition and developmental neuroscience to offer products such as age-optimized pouches and smart bars with meaningful brain-supporting nutrients that science shows babies' growing brains need. Co-founded in 2019 by a mother of three and a practicing neurosurgeon with a PhD in developmental neurobiology from Stanford, Dr. Teresa Purzner, MD, PhD understands the critical importance of early childhood brain development and developed Cerebelly based on decades of research that demonstrated that various regions of the brain grow and peak at different times – each having their own nutrient needs to support seeing, hearing, memory, cause and effect, attention and social awareness. Organic, non-GMO, 100% plant-derived, vegetable-first, dairy-free, gluten-free, with no added sugar, Cerebelly's brain-supporting pouches contain 8x the amount of nutrients compared to the 7 top-selling baby food brands. The line of Smart Bars provide 10 brain-supporting nutrients compared to top selling organic baby food competitors which average only 2 nutrients. Cerebelly received the Clean Label Project Purity Award, an honor only bestowed after products are tested for over 400 contaminants and heavy metals and meet the organization's highest standards.
Cerebelly is available direct-to-consumer at cerebelly.com at both subscription and individual product levels, as well as Target.com, Amazon.com and in-store nationwide at Whole Foods, Target, Kroger, Wegmans, among other conventional and natural grocers. For more information please visit cerebelly.com and @eatcerebelly on Instagram.
About TerraCycle
TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating in 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with its partners to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its reuse platform Loop gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and was named #10 in Fortune magazine's list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.
No comments:
Post a Comment