Will back-to-school shopping break the bank this year?
Back to school supplies: up 316% in the past 30 days (Jul 1 – Jul 31, 2022), a decrease from July 2021 (up 1006%)
Back to school: up 270% from Jul 1 – Jul 31, 2022. However, this is a decrease from the same time period in 2021 (up 739%)
More search volume trends here
According to Jungle Scout’s Q2 Consumer Trends Report, around 38% of consumers say their household income is unstable, and more than half (52%) say they only buy products that are on sale.
Buying in bulk is also one of the ways that consumers are trying to beat inflation this back-to-school season. Best-selling products purchased in bulk include:
Crayola Classic Color Pack Crayons (Pack of 4) has seen an 833% revenue increase
Mead Spiral Notebooks (Pack of 18) has seen a 138% revenue increase
- Two Tone Backpacks (Pack of 24) has seen a 7,216% revenue increase
- The cost of essentials like backpacks has gone up 10% on Amazon, and lunch boxes have seen an 8% percent increase. The same goes for back-to-school kits, which have increased by 16%.
Category revenue for kids’ lunch boxes is down 36%, and unit sales are down 31% in June-July 2022 versus the same period in 2021.
Revenue for pencil cases is down 20%, and unit sales are down 11% in 2022.
The appeal of one-stop shopping can be seen with the rise in popularity of back-to-school kits. Revenue for this category is up 136%, and sales units have seen a 115% increase.
Revenue for notebooks is up 24%, and unit sales are up 23% year over year
Unit sales of backpacks are up 6%, and revenue is up 15% year over year, despite a 10% category cost increase this year.
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