HISTORY
The Trick-or-Treat for UNICEF campaign has come a long way since inception in 1950 when trick-or-treaters collected loose change in hand-painted orange milk cartons to help children affected by World War II. From there, the initiative has grown to become the longest-running youth engagement activity in the United States.
2022 CAMPAIGN
In 2022, UNICEF’s iconic, little orange box is being adapted for the 21st century, transforming the campaign into a completely new and digital experience that is modern, scalable, and simple to use, making Trick-or-Treat for UNICEF relevant to all Americans. Entirely reimagined from the 2020 and 2021 digital activations, this initiative will be brought to life in both physical and online spaces, inspiring a new generation of changemakers to drive impact for children.
This October, a new and spooky QR code will launch across the United States, available to everyone to download and include in their Halloween celebrations, enabling donations and meaningful engagement opportunities via any smartphone. Funds raised from Trick-or-Treat for UNICEF will support UNICEF’s relentless work to keep kids healthy, educated, protected and respected.
GET INVOLVED
Add some meaning to your Halloween-ing by visiting www.trickortreatforunicef.org.
No comments:
Post a Comment