New analysis reveals that Massachusetts is the US state most interested in having a personal trainer, while South Dakota has the least interest.
The research by fitness experts Fitness Volt analyzed Google search data from the last 12 months for terms associated with interest in a personal trainer. The number of searches for these terms were then combined to give each state a total score to discover the states most and least interested in having a personal trainer.
The study revealed that Massachusetts takes the top spot as the US state with the most searches for terms related to interest in personal trainers. Search terms including “online personal trainer”, “personal trainer”, “How much does a personal trainer cost” in the state added up to a total of 12,740 average monthly searches. This was then compared against the state’s total population to reveal the rate of searches per 100k people, which resulted in a total of 184.6 searches on average per month – the highest rate in the US.
Rhode Island ranks as the US state with the second-largest interest in having a personal trainer, with a combined monthly average search volume of 178.9 per 100,000 people.
New Jersey comes in third in the rankings for the US state most interested in finding a personal trainer, with a combined average monthly search volume of 165.9 per 100,000 people.
Ranking as the state with the fourth largest interest is Washington which has a combined search volume score of 157.3.
Virginia has a combined search volume of 151.1, making it the fifth most interested in a personal trainer.
Georgia comes in sixth for interest in a personal trainer with a combined search volume of 148.5 per 100,000 people for search terms such as “personal trainer” and “online personal trainer”.
Placing seventh is Connecticut, with a combined search volume of 146.7 per month (per 100,000 people).
Despite Florida’s large population, its combined search volume of 141.5 is 43.09 below the top-ranking spot of Massachusetts, making it the state with the eighth-highest interest in personal trainers.
Colorado comes in as the US state with the ninth highest interest in finding a personal trainer with an average monthly search volume of 140. 6 per 100,000 people.
New York places tenth with 140.06 combined monthly searches.
At the other end of the scale, South Dakota is the least interested in having a personal trainer, with only 39.7 searches per 100,000 people, coming in at a rate of 145 fewer searches per 100,000 people than Massachusetts.
State | Population | Total volume | Searches per 100k | Rank |
Massachusetts | 6,902,149 | 12,740 | 184.58 | 1 |
Rhode Island | 1,057,315 | 1,870 | 176.86 | 2 |
New Jersey | 8,908,520 | 14,780 | 165.91 | 3 |
Washington | 7,614,893 | 11,980 | 157.32 | 4 |
Virginia | 8,517,685 | 12,870 | 151.10 | 5 |
Georgia | 10,519,475 | 15,620 | 148.49 | 6 |
Connecticut | 3,572,665 | 5,240 | 146.67 | 7 |
Florida | 21,670,000 | 30,660 | 141.49 | 8 |
Colorado | 5,695,564 | 8,010 | 140.64 | 9 |
New York | 19,542,209 | 27,370 | 140.06 | 10 |
A spokesperson for Fitness Volt commented on the study: “Personal trainers can help you to achieve fitness goals through motivation, connection, and knowledge. Some people may feel that they are unable to stick to their health plans due to lack of focus or structure; so they turn to the experts to fill the gaps for them. The rate of searches in Massachusetts is more than four times higher than the rate in South Dakota, demonstrating the huge disparities in each state’s desire for a personal trainer. This could reflect South Dakota having a low fitness interest, or perhaps feelings confident that they can stick to their fitness plans without any support.”
The research was conducted by Fitness Volt, a comprehensive online resource dedicated to Strength Sports, from healthy eating to exercise and everything in between.
ENDS
Source: Google Trends
Methodology: The number of searches for terms related to interest in personal trainers such as “How much does a personal trainer cost”, “Online personal trainer”, “personal trainer”, “personal trainers” were combined and analysed per 100,000 people in each state.
Credit to fitnessvolt.com for the info.
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