Mothers Against Drunk Driving® (MADD) and National Presenting Sponsor Nationwide® launched the 12th Annual PowerTalk21® campaign today to remind parents that they have the power to protect their teens from the risks and consequences of underage drinking and other drug use.
Timed to coincide with planning for prom and graduation activities, this year’s theme, “Lifesaving Conversations Start With You!” highlights the critical role parents have in influencing their teens to not consume alcohol before age 21 and to never get into a car with a driver who is impaired. A recent survey commissioned by MADD with IPSOS, a global research company, funded through the generosity of the General Motors Foundation; found that parents may be devaluing their role in preventing underage drinking. In fact, of the teens surveyed, 3 in 5 credit their parent with being most important in their decision-making. Parents by contrast put themselves as second, after their teens’ friends as most impactful.
“With prom, graduation, and summer break all coming up soon, April and May are the perfect time for parents and key adult role models to incorporate intentional conversations with teens about the dangers of underage drinking and other drug use,” said MADD CEO Stacey Stewart. “Parents are the number one influence in their child’s decisions about drinking. As a mother myself, I know that it may not always feel that way, MADD wants to remind, empower, and equip us as parents with the tools to help our children to make smarter, safer choices and to help prevent tragedies during these milestone seasons for teens.”
According to the Centers for Disease Control and Prevention (CDC), underage drinking is responsible for more than 4,300 deaths each year and can lead to early addiction as well as many other dangerous outcomes. In addition, marijuana is the leading cause of substance dependence other than alcohol in the United States.
In observation of Alcohol Awareness Month in April and Teen Driver Safety Month in May, MADD has designated April 1 through May 31 as PowerTalk21® Season. This time of year, presents multiple milestones such as prom, graduation and the start of summer break that may bring an increased presence of alcohol and other drugs for teens and young adults under 21. During this time, MADD staff and volunteers across the country will host events in their communities and online to provide resources and information to parents about the dangers of underage drinking and drug use.
“We remain grateful to Nationwide for their long-standing commitment to MADD’s mission. This program truly would not have been possible without their support,” said MADD CEO Stacey Stewart.
"Nationwide is honored to partner with MADD during this year's PowerTalk21, encouraging parents and guardians to have impactful conversations about the dangers of underage drinking and other drug use with their teens," said MADD National Board Member Martha Frye, Nationwide's Senior Vice President of Personal Lines Claims. "As a company committed to protecting people, businesses and futures with extraordinary care, there is no more important work that aligns with our values than to keep drivers and passengers safe."
PowerTalk 21® is a part of MADD’s Power of Parents® program, based on research by Dr. Turrisi, that empowers parents of middle school and high school students to have ongoing, intentional conversations about the dangers and consequences of underage drinking and drug use. Parents can download free Power of Parents® handbooks for parents of middle school and high school students at www.madd.org/powerofparents.
About Mothers Against Drunk Driving
Founded in 1980 by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation's largest nonprofit working to end drunk driving, help fight drugged driving, support the victims of these violent crimes, and prevent underage drinking. MADD has helped to save more than 400,000 lives, reduce drunk driving deaths by more than 50 percent and promote designating a non-drinking driver. MADD's Campaign to Eliminate Drunk Driving@ calls for law enforcement support, ignition interlocks for all offenders, and advanced vehicle technology. MADD has provided supportive services to nearly one million drunk and drugged driving victims and survivors at no charge through local victim advocates and the 24-Hour Victim Help Line 1-977-MADD-HELP. For more information, visit us at www.madd.org and follow MADD on Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube.
About Nationwide®
Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States. Nationwide is rated A+ by both A.M. Best and Standard & Poor’s. An industry leader in driving customer-focused innovation, Nationwide provides a full range of insurance and financial services products including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; excess & surplus, specialty and surety; pet, motorcycle and boat insurance. For more information, visit www.nationwide.com.
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