World Wisdom - good2grow and TerraCycle

 good2grow, a beverage and snack company on a mission to use fun to help kids consume healthier products, has partnered with international recycling leader TerraCycle® to enable consumers to recycle their good2grow plastic character tops. As an added incentive, for every shipment of the character tops sent to TerraCycle, collectors earn points that can be donated to a non-profit, school, or charitable organization of their choice.

“good2grow is committed to continuing to reduce the impact we have on the environment. We have developed reusable containers that are also highly recyclable, with character tops that are highly collectible, but trickier to recycle,” said Gunnar Olson, good2grow CEO. “TerraCycle’s unique capabilities help enable our character tops to find new and durable applications once they have run their course in our consumers' lives.”

Through the good2grow™ ​Character Top Free Recycling Program, parents can let their children enjoy good2grow drinks and snacks, play with the plastic character tops, and recycle them with TerraCycle afterwards. Participation is easy: sign up on the TerraCycle program page https://www.terracycle.com/en-US/brigades/good2grow, separate the character tops from the bottles and mail in the tops using the provided prepaid shipping label from anywhere in the contiguous United States. Participants are encouraged to recycle the good2grow bottles through local systems where possible. Once collected the waste is cleaned, sorted by material type and reduced into material that can be remolded to make new recycled products.   

“As a parent of four, I know that enticing our young ones to choose healthy options can be tricky,” said TerraCycle CEO Tom Szaky. “Participating in this recycling program will make that task much easier for parents while keeping the associated plastic waste out of landfills.”

The good2grow™ Character Top Free Recycling Program is open to any interested individual, school, office, or community organization. For more information on TerraCycle’s recycling programs, visit www.terracycle.com.  

About good2grow  

good2grow® inspires kids to eat and drink healthier with an innovative line of better-for-them beverages and snacks. The brand makes smiles for parents and kids alike by combining fun and nutrition, with hundreds of collectable 3D character tops from the hottest names in children’s entertainment, including Disney™, Universal™, Hasbro™, Nickelodeon™, Warner Bros™ and many more. Parents love that the packaging is reusable, dishwasher-safe, recyclable and BPA-free, and that the products contain no artificial colors or flavors. good2grow is available nationally at retailers including Target™, Walmart™, Kwik Trip™, Walgreens™ and CVS™. For more information on the brand and to find a store near you, visit good2grow.com and follow the brand on Instagram , Facebook and TikTok .

About TerraCycle  

TerraCycle is an international leader in innovative sustainability solutions, creating and operating first-of-their-kind platforms in recycling, recycled materials, and reuse. Across 21 countries, TerraCycle is on a mission to rethink waste and develop practical solutions for today’s complex waste challenges. The company engages an expansive multi-stakeholder community across a wide range of accessible programs, from Fortune 500 companies to schools and individuals. To learn more about TerraCycle and join them on their journey to move the world from a linear economy to a circular one, please visit www.terracycle.com.