Caring Causes: GRYT

  GRYT, the revolutionary teen empowerment brand that is making waves in the world of mental health awareness.

GRYT has embarked on a groundbreaking campaign that brings together over 1,000 passionate and talented teens from the YMCA of Metropolitan Los Angeles and the Boys and Girls Club of Santa Ana. These incredible young individuals have joined creative forces to craft handmade bracelets that were distributed at none other than Taylor Swift concerts - an opportunity to amplify their voices and create a powerful impact!

This campaign is not just about bracelets; it's about unity, resilience, and empowering our youth. By wearing these unique bracelets, adorned with special beads featuring empowering phrases, concert-goers become ambassadors for teen mental health awareness. They become part of a movement that is breaking down stigmas, fostering support, and spreading positivity.

What makes this initiative even more remarkable is the overwhelming support it has received. Communities have rallied behind the cause, recognizing the importance of addressing youth mental health issues. The collaboration between GRYT, the YMCA, and the Boys and Girls Club showcases the immense power of collective effort in creating lasting change.

We believe that every teen deserves to thrive, and through this campaign, we aim to inspire resilience, self-confidence, and success. It's an opportunity for us all to come together and show our support for the young minds shaping our future.

I had a chance to learn more in this interview with Caroline Makoujy-Kusnetz, MBA, NBC-HWC , Co-founder GRYT, National Board Certified Health and Wellness Coach (NBC-HWC) Former technology executive, serial entrepreneur and iron woman competitor; and Kathryn Beaton, Co-founder GRYT, Wellness Industries Leading Brand Activator and Creator.


What is GRYT and what does it focus on? 

Born in 2023, GRYT is a dynamic movement ignited by the visionary minds of Co-Founders Caroline Kusnetz and Kathryn Beaton. GRYT stands tall as a transformative force, dedicated to equipping and empowering the next generation of youth, aged 8-16, with the essential tools to cultivate resilient minds and bodies. With an unwavering commitment to nurture self-efficacy and cultivate future leaders in a world driven by sustainability, GRYT addresses the mounting social and emotional challenges that modern adolescents face, particularly in the wake of the pandemic. By providing a comprehensive range of self-care products, educational resources, and community engagement initiatives, GRYT is revolutionizing the way parents and teens approach long-term success.

Why did they decide to distribute bracelets at Taylor Swift concerts? 

Bracelets are not mere accessories; they embody the spirit of unity, resilience, and empowerment that pulses through the veins of our youth. These exceptional bracelets, bedecked with empowering phrases on each bead, serve as beacons of awareness for teen mental health. By donning these bracelets, concert-goers become ambassadors of change, dismantling stigmas, fostering support, and radiating positivity.

What sets this initiative apart is the resounding outpouring of support it has garnered. Communities have united in recognizing the critical significance of addressing youth mental health. The extraordinary collaboration between GRYT, the YMCA Los Angeles, and the Boys and Girls Club Santa Ana stands as a testament to the immense power of collective action in forging enduring transformations.

We firmly believe that every young person deserves to flourish. Through this campaign, we aspire to ignite resilience, self-assurance, and triumph. It is an extraordinary opportunity for us all to unite and demonstrate unwavering support for the brilliant minds shaping our future.

Why is it important to teach youth skills like resilience?

Instilling youth with skills like resilience holds paramount importance. These invaluable skills empower young individuals to navigate the challenges of life with grace and fortitude. Resilience cultivates unwavering self-confidence and self-efficacy, enabling them to confront obstacles with an indomitable spirit and unwavering determination to succeed. Moreover, resilience plays a pivotal role in fostering healthy relationships, facilitating effective problem-solving, and honing communication skills. By teaching resilience to our youth, we can alleviate psychological distress, enhance mental well-being, and empower them to lead fulfilling and purposeful lives.

To learn more about GRYT's mission, explore their teen-focused personal care collection online at gotgryt.com. You can also stay connected and be part of this transformative movement by following @GotGryt on Instagram. Together, we can develop healthy habits and foster a brighter future for our growing humans.