Finding outfits for your summer vacation can be overwhelming when you don't know where to start – and as trends come and go, you may be unsure of what items are currently in fashion and which ones have gone out of style.
Fortunately, fashion experts at Boohoo have analyzed Google data to determine the most trending swimwear items this summer and tips on how to style them.
Barbie pink for your beach party
It's only appropriate to incorporate Barbie's style into our summer wardrobe this year – and with searches for 'pink bikini' increasing by 55% worldwide over the past 12 months, it's undoubtedly on-trend to opt for this for a beach party to get heads turning. As well as this, worldwide searches for 'pink sandals' in the last year are up by 49% - so whether you select flat shoes for comfort or heeled sandals for a more dressed-up look, the choice is yours.
Fuchsia is a mix between warm and cool, so it's ideal for most skin tones, and it's a bold choice that will keep eyes on you all day. However, pastel pink is a fabulous choice if you wish to be slightly toned down while still honoring Barbie.
Pairing pink with white is bound to make the colors pop – and worldwide searches over the past 12 months for 'white linen skirt' have increased by 76%, so it's the perfect cover-up to elevate your beach party outfit.
Retro fashion for your boat party
Margot Robbie graced our cinema screens sporting a retro black and white striped swimsuit in the new Barbie movie, so it's no surprise that global searches for 'striped swimsuit' have exploded by 118% in the past year.
With the Barbie influence standing strong, a striped swimsuit – specifically black and white – is perfect for a boat party, especially with the pattern of choice fitting with the nautical theme.
Although Margot Robbie's Barbie pairs her swimsuit with black heels, this Barbie can opt for platform sandals, which has witnessed an increase of 45% in Google searches worldwide over the past 12 months; so, your look will be taken to the next level and make a statement without causing any aching feet all day.
It can get pretty hot out at sea all day, so a hat will keep your head shaded as you party in the sun – and floppy hats are not only an incredible accessory for the retro look, but the item has also seen a rise of 45% globally in Google searches over the past year.
Stylish but practical for a day of adventure at the beach
If you're the adventurous type, you may be eager to get out on the water whether that be paddleboarding, jet skiing, or even surfing – but it can be a challenge to find something to wear that is both fashionable and practical at the same time.
Searches in the past 12 months for a 'one shoulder swimsuit' are up by 100% across the globe - so it's certainly a fashionable choice this summer, and you needn't worry about any wardrobe mishaps occurring while you're out on the water, such as strings becoming untied.
On the other hand, 'white swimsuit' searches have risen by 67% worldwide in the past year; it's a simple but classic choice, and given the high demand, there's no question that this style is on-trend. Not to mention, it's bound to enhance your tan after a day under the sun.
Statements only for Euro Summer
Patterns are in this summer, so it's essential to pack an array of patterned bikinis for your trip to Europe. Island hopping, beach days, or even laying around the pool are an occasion in itself in Europe, so your bikini needs to have a little extra something.
Paisley is back on trend, with global searches in the last 12 months for 'paisley bikini' skyrocketing by 156% on Google; on top of this, 'tie dye swimsuit' is up by a staggering 86%, while 'floral bikini' has witnessed a rise of 39%.
However, accessories are never to be neglected, and with 'crochet bucket hat' rising by 38% on Google worldwide over the past year, it's a must-have to pair with your patterned bikini. A neutral shade, like white or cream, will work best by complimenting your bikini without taking away focus.
Of course, you'll need to take all the essentials on your days out, including sunblock and towels. So, a crochet bag will not only match your hat, but it's also trending, with searches for the accessory increasing by 57% worldwide in the last year. On top of this, 'cat eye sunglasses' searches in the last 12 months are up by 72% globally, so don't forget to pack these in your bag.
Cover-ups are crucial for a vacation, perhaps if you're tanning at the beach and need some lunch for a break to cool down. With worldwide searches in the past 12 months for 'crochet top' rising by 48% and 'crochet skirt' increasing by 52%, the two make a fabulous set that matches your accessories.
A spokesperson from Boohoo has commented: "It's always exciting having a summer vacation planned, whether it be a girls' trip or a romantic getaway – but that's not to say the stress of finding the perfect outfits can get in the way."
"Thankfully, Google data shows so many summer trends for swimwear and accessories to make the vacation planning much easier, so this guide can offer inspiration, whatever your itinerary."
Post courtesy of boohoo.com. Journo Research operates as boohoo.com’s Digital PR agency.
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