- YouTube Kids has the highest visit duration compared to any other platform; children who visit for one hour a day spend 15 days on YouTube yearly
- Facebook, Twitter (X), WhatsApp, and Instagram users spend the longest on-site, with figures suggesting we spend almost 5% or 3.81 years of our lifetimes across the top platforms
- TikTok has the shortest visit time, with users spending under four minutes per visit
YouTube Kids users spend longer on-site than any other top social network, with the average daily user spending 15 days per year watching videos, according to a new study.
B2B Marketplace DesignRush analyzed website traffic data via Similarweb to reveal the staggering time spent on social networks according to the number of monthly visitors and average time on site.
| Rank | Website | Monthly visits | Average visit duration (Minutes) |
| 1 | YouTube | 34,100,000,000 | |
| 2 | 17,400,000,000 | | |
| 3 | X (Twitter) | 6,500,000,000 | |
| 4 | 3,000,000,000 | | |
| 5 | 6,800,000,000 | | |
| 6 | 1,800,000,000 | | |
| 7 | 1,700,000,000 | | |
| 8 | Twitch | 1,100,000,000 | |
| 9 | Tiktok | 2,300,000,000 | |
| 10 | 1,100,000,000 | |
YouTube Kids has the highest time on-site compared to any other top social platform. Kids spend 20 minutes and 40 seconds per visit, even more than YouTube. Figures suggest that children who visit daily and spend the average time on site will have spent over five days per year on the platform. If the time on site rises to one hour per day, the maximum experts recommend for ages 2-5, that rises to over 15 days spent per year.
YouTube ranks first, with 34.1 billion visits and the longest average visit duration. Users stay on site for an average of 20 minutes and 23 seconds, the highest of all social media platforms.
Facebook ranks second. We visited Facebook 17.4 billion times last month, spending 10 minutes and 34 seconds on average.
Twitter, or X.com, is third, with 6.5 billion monthly visits and an average of 10 minutes and 43 seconds per visit.
WhatsApp users spend the fourth-longest time online, spending an average of 18 minutes 52 seconds per visit.
Instagram ranks fifth. Despite having 6.8 billion monthly visits, far higher than Twitter and WhatsApp, its average visit duration is much smaller at 8 minutes and 14 seconds.
Assuming a user accesses the top five social media platforms daily for a combined average visit duration of over 68 minutes, the user would spend approximately 4.77% of a lifetime on social media, or 3.81 years over an 80-year lifespan.
Reddit takes the sixth spot. Reddit gets 1.8 billion monthly visits and 8 minutes 39 seconds average time on site.
LinkedIn ranks seventh at 1.7 billion monthly visits and 7 minutes 23 seconds average duration.
Twitch takes eighth place with 1.1 billion monthly visits and 9 minutes and 19 seconds average time on site.
TikTok ranks ninth. While the website receives 2.3 billion visits, TikTok users spend the shortest time per visit, at just 3 minutes and 48 seconds.
Pinterest ranks tenth. Around 1.1 billion users visit the website monthly and spend an average of 6 minutes and 4 seconds each time.
Gianluca Ferruggia, General Manager at DesignRush commented on the findings:
“This data offers a fascinating insight into the ‘stickiest’ sites in the world, and there are lots of lessons for entrepreneurs looking to ensure websites for their own businesses keep people engaged as long as possible. Ensuring your site has high-quality content is important, but it means nothing if that content is difficult to find, read, or disrupted by intrusive page elements. This highlights the importance of a clean, well organized, and beautifully designed website for anyone keen to attract and retain customers.”
The study was conducted by DesignRush, which provides valuable data on relevant trends that help businesses make educated decisions, coming from their years of experience in the B2B community.
- Post courtesy of https://www.designrush.com/
agency/website-design- development
Sources:
- Avg. visit duration, total visits (Similarweb)
This email was sent on behalf of our client designrush.com. Journo Research operates as designrush.com’s Digital PR agency.
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