By Eshed Doni, CEO & Founder — GiftCrowd
Gift-giving is a powerful tool for building human connections. As we search for a suitable gift, we’re compelled to carefully consider the recipient’s value and uniqueness.
Giving a meaningful gift creates a moment that strengthens our relational bonds by communicating that we appreciate, care about, or love the recipient, but finding a meaningful gift is a task that many find challenging. In fact, many shoppers report they have gift-giving anxiety as a result of the stress associated with finding a suitable gift.
To address that issue, technology platforms are now leveraging artificial intelligence (AI) to help shoppers with the gift-giving process. These platforms are transforming gift-giving by enhancing personalization, guiding shoppers to more impactful gifts, and breaking down traditional gift-giving barriers.
AI enhances gift personalization
If you’re an online shopper (which, these days, most of us are) you have experienced the ways in which AI can provide personalized suggestions. Log in to your Amazon account and you’ll find a number of personalized recommendations, since Amazon uses AI to identify those recommendations based on your past shopping history and other personal traits.
Platforms that assist with gift-giving use AI in a similar way to make personalized gift suggestions. They use information that shoppers provide about the recipient — such as age, gender, hobbies, and interests — to zero in on an appropriate gift.
Some of the platforms you’ll currently find online are rather basic, asking simply for the recipient’s age, gender, interests, the occasion for the gift, and price range before making a suggestion. Others, however, get more detailed in their pursuit of information about the recipient. Outdone.io, for example, asks for a wide range of information, including the type of relationship you have with the recipient, places they frequent, food and drink they enjoy, and the type of businesses they prefer to support.
AI combines the data you provide about the recipient with data it has collected on similar recipients to make connections between personalities and potential gifts. Essentially, it does the thinking necessary to come up with gifts that are thoughtful, saving you time and stress.
AI enables stronger emotional connections
Great gifts lead to great moments because they show the recipient that someone cares enough about them to seek out something meaningful and appropriate for them specifically. They inspire the true joy that comes from being known and appreciated.
AI-driven gift-giving platforms empower us to have more “perfect gift” moments by helping to identify personalized and meaningful gifts, allowing us to take advantage of gift-giving moments to strengthen our relationships and personal connections. Personalized gifts are likely to connect in a way that fosters deeper emotional bonds.
AI can improve the gifting experience even when gift recipients choose their gift, hence resolving the “what-to-buy” debate for gift givers. This can be done by helping gift buyers compose a personalized greeting that will make their gift even more memorable.
AI empowers gifting across boundaries
AI can also help us in those moments when we don’t have the knowledge that we need to identify a meaningful gift. Those from different cultures may have gift-giving traditions that are different from ours, and those from different generations may have different gift-giving expectations. AI can augment our human intelligence in those cases to point us to gifts that break down barriers and open doors to richer relationships.
Bringing AI into the gift-giving process enhances our capabilities to understand and connect with special people in our lives. It empowers us to create more meaningful moments by enabling us to identify personalized gifts. As a result, we can effectively use gift-giving to build stronger emotional connections.
– Eshed Doni is the CEO and founder of GiftCrowd, a cutting-edge group gifting platform revolutionizing how people send and receive gifts. Known for his dynamic leadership and strategic vision, Eshed thrives on embracing challenges and recognizing the transformative power of technological innovations in improving people's lives. Throughout his career, Eshed has achieved a prolific record of success by building and managing elite product and engineering teams. With his talent as an inventor, entrepreneur, and pivotal contributor, he has introduced over 20 groundbreaking products. Eshed's unwavering passion lies in transcending traditional boundaries and boldly confronting the "impossible." He remains constantly astounded by the swift and profound changes that technological innovations bring to people's daily lives.
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